eDataSource

MARCH 4, 2019

We will also be publishing a full White Paper, benchmarking email performance metrics across all key industries for 2018. The table below shows overall read rate and inbox performance ranked by quartile for the fourth quarters of 2018 and 2017. Our focus today is on Retail and Q4. Key Retail Sectors. Average Read Rates.

Advertising Benchmark 61

Advertising Benchmark Deliverability Peer-to-peer CAN-SPAM 61

eDataSource

AUGUST 14, 2019

Spam rate trends have been variable, but improved for the first three quarters of 2018, and for the second quarter of 2019. The seventh in our performance benchmark series covers B2B marketing email. in the bottom quartile (Q1 2018). Those trends are also reflected in each of the quartiles shown.

Advertising Benchmark 58

Advertising Benchmark B2B Advertising Agencies Trade Show 58

eDataSource

APRIL 16, 2019

Our benchmark series continues with an analysis of Financial Services. Benchmark data establish a bar. The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019. . 26.4%. (*) 2018 - 964 brands; 2017 - 877 brands.

Advertising Benchmark 60

Advertising Benchmark Service CAN-SPAM Analysis 60

eDataSource

APRIL 29, 2019

The fifth in our performance benchmark series covers the Entertainment industry. Benchmark data help you set a standard. The tables below show overall read rate and inbox performance ranked best-to-worst by quartile for each quarter of 2018 and 2017, and for the first quarter of 2019.

Advertising Benchmark 60

Advertising Benchmark Ad brokers CAN-SPAM Analysis 60

eDataSource

JULY 11, 2019

Spam rate trends have been variable, but show strong improvement in the most recent quarter. The sixth in our performance benchmark series covers the Household and Home Improvement industry. Overall spam rates improve slightly over the first two quarters of 2018, erode again through Q1 of 2019, and then show dramatic improvement in Q2.

Advertising Benchmark 40

Advertising Benchmark CAN-SPAM Trends Analysis 40

ConvertKit

JANUARY 15, 2021

Chapter #6: Deliverability and spam. That’s a solid increase of over 11% since 2017—a growth trend that’s expected to continue, with nearly 4.5 If your primary audience trends younger, don’t be alarmed if you’ve been seeing fewer people opening your emails as soon as you hit Send. 2020 Deliverability Report ).

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

KEO Marketing

OCTOBER 10, 2017

If done effectively, this enables all parties throughout the company to understand the marketing goals, objectives, and deliverables. Of course, there is always a need for adjustments based on market conditions, resource constraints, or other factors, but it will give you a solid benchmark form which to make these decisions.

Marketing Budget Creation 59

Marketing Budget Creation Marketing Budget Budget Programs Planning 59