eDataSource

DECEMBER 9, 2019

Our view in this Blogpost covers thirteen major multi-channel retail brands, for the period between November 21 st and December 2 nd , the latter date being Cyber Monday. Year-over-year activity trends were a mixed bag. 92% of those campaigns achieved 90% or better deliverability in 2018, versus 89% in 2019.

Merchandising 64

Merchandising Amazon Deliverability Multi-Channel 64

Sprout Social

FEBRUARY 3, 2022

Campaigns involve promoting content and creatives (think: ads, videos, photos, blog posts, copywriting) across various marketing channels (think: social media, email). . Choose your priority marketing channels. Multi-channel marketing is both popular and proven for the sake of maximizing engagement. Keyword research.

Campaigns 138

Campaigns Planning Paid Search Agency Advertising Agencies 138

Martech Advisor

DECEMBER 3, 2019

Automated emails are a cost-effective channel to connect with new prospects, engaging your existing customers / audience, lead nurturing and management , relationship building through drip campaigns and more. As we discussed earlier, global marketing teams cater to a massive audience on the email channel.

Marketing Automation Services 90

Marketing Automation Services Enterprise Management Work Management Marketing Management 90

DealSignal

MAY 3, 2018

They lack the ability to drive conversions because their data isn’t relevant, and they can’t track multi-channel marketing and sales campaigns effectively. We ran a campaign with validated emails in December and had 99% deliverability. To drive action, you need full contactability across communication channels.

Ideal Customer Profiles 40

Ideal Customer Profiles Enterprise Management Work Management Account Based Marketing 40

Adobe Experience Cloud Blog

APRIL 11, 2018

As marketers begin to gain a basic understanding of attribution, increases in available channels at the average customer’s fingertips makes determining the effectiveness of each touchpoint a challenge. It’s a hot topic in 2018, and with GDPR regulations looming, marketers are seeking clarity in deliverability and compliance best practices.

Multi-Touch Attribution 134

Multi-Touch Attribution Marketing Attribution B2B Thought Leadership Marketing Management 134

Valasys

AUGUST 8, 2019

According to a research published by DMA in the year 2018, for every $1 spent on email marketing the average return is $32. Amidst the talks of social media advertising & engaging prospects by getting them to like, comment & share, one may argue if Email Marketing is a bygone trend, which certainly isn’t the case.

Paid Content 40

Paid Content Email Marketing Optimization Research 40

Porch Group Media

SEPTEMBER 18, 2018

Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research on-line before they even step into your store. In research by Satista , revenue in the “Furniture & Homeware” segment in the US is expected to reach $65,122m in 2018. However, there is good news.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45