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Agile Marketing and the Measurement Sprint

Full Circle Insights

Agile projects are built around the “sprint” concept, with everyone focused on an initiative that is completed over a short period of time — typically one to three weeks, for example — when all of that project’s deliverables are due. Intro to Full Circle Campaign Attribution. An Intro to Full Circle Matchmaker.

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Three Agile Marketing Tips for the Post-Pandemic Economy

Full Circle Insights

The shift to digital channels is another reason for the Agile Marketing trend. A team is led by a scrum master who sets the pace and ensures accountability for deliverables. During the sprint, which can last 1-3 weeks, all project deliverables are due and the team has brief (15-30-minute) but frequent meetings to stay on track.