Adobe Experience Cloud Blog

APRIL 11, 2018

Marketing attribution proves a tangible method of determining how much pipeline can be attributed to specific campaigns. As marketers begin to gain a basic understanding of attribution, increases in available channels at the average customer’s fingertips makes determining the effectiveness of each touchpoint a challenge.

Multi-Touch Attribution 134

Multi-Touch Attribution Marketing Attribution B2B Thought Leadership Marketing Management 134

Full Circle Insights

NOVEMBER 24, 2020

Agile projects are built around the “sprint” concept, with everyone focused on an initiative that is completed over a short period of time — typically one to three weeks, for example — when all of that project’s deliverables are due. Intro to Full Circle Campaign Attribution. Building a Solid Case for Attribution to the CMO.

Planning 91

Planning Sales Management Lead Ranking Marketing Attribution 91

Full Circle Insights

JANUARY 26, 2021

The shift to digital channels is another reason for the Agile Marketing trend. A team is led by a scrum master who sets the pace and ensures accountability for deliverables. During the sprint, which can last 1-3 weeks, all project deliverables are due and the team has brief (15-30-minute) but frequent meetings to stay on track.

Planning 52

Planning Sales Management Lead Ranking Marketing Attribution 52

KoMarketing Associates

JULY 18, 2019

Love how @danaditomaso encourages the use of labels for her report names… "Are people getting in touch" such a great basic label. Create a content bank of evergreen, newsworthy, interactive and attributable pieces. – You need a content bank of evergreen, newsworth, attributable pieces. @danaditomaso #Mozcon.

SERP 28

SERP Paid Search Agency Lead Scoring Lead Ranking 28