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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

This level of customization creates a relevant and engaging experience for customers, ultimately leading to increased brand loyalty and conversions. Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies.

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A Multi-Touch, Multi-Media, Multi-Cycle Strategy Multiplies Results

ViewPoint

The lead generation and qualification work we do for this client yields slightly less than a 5% lead rate. Our leads are equivalent to what SiriusDecisions calls a Level 4 or 5 lead—in other words, pretty darn qualified. What Is a Multi-Touch Cycle? Not every touch cycle is (or can cost effectively be) that long.

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A Marketer’s Guide to Launching a Facebook Live Campaign

SmartBug Media

Facebook launched the Live feature in 2016 to stay competitive with Periscope and YouTube and other platforms where users can go live. Lastly, for reporting, use tracking links to be able to see who's coming to your website, who's a lead from your Facebook Live event, and so on. Did any leads come from that? Keep using it.

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5 Skills Every Sales Development Rep Needs to Master in 2018

Hubspot

Here at HubSpot, we've had some exciting product updates to the marketing & sales platforms as of January 2016. I often find they’re spending too much time qualifying before picking up the phone. I often find they’re spending too much time qualifying before picking up the phone. Thanks in advance, Brandon.

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AEC Marketing: The Upcoming Elections Demand Change

Hinge Marketing

Political preferences aside, the primaries are giving us a preview of the 2016 elections. The months leading up to the presidential election are actually the calm before the storm—a storm of changeover within agencies. SEE ALSO: 7 Top Trends to Impact AEC Marketing in 2016. Is the firm visible? How Hinge Can Help.

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A SaaS Marketing Plan for High Growth Companies

Hubspot

If you're thinking about quitting your startup to train for the Tour de France right now because that sounds more achievable, wait! When it comes to a marketing plan, this takes two distinct pieces: The first is aligning your marketing and sales teams behind shared goals. Marketing and sales alignment. Keep the content flowing.

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How We Generate An Avalanche of B2B Leads on LinkedIn™ (6 Easy Steps)

Prospectr

” — loudly proclaim all the B2B sales professionals around the world as soon as they fail to generate B2B leads and sales on LinkedIn… The. In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market.

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