KEO Marketing

OCTOBER 3, 2017

What exactly is account based marketing (ABM) and how does it stack up to traditional lead generation efforts? ITSMA, the Information Technology Services Marketing Association, introduced ABM in 2003 as an innovative and strategic way to target high-value accounts. How ABM Differs from Traditional Lead Gen.

Account Based Marketing 54

Account Based Marketing Lead Generation Sales Qualified Leads Generation 54

KEO Marketing

JANUARY 20, 2016

New Resource Reveals Proven Digital Strategies and Tactics That Help Companies Achieve Sales Goals. The new resource emphasizes the KEO Marketing B2B Marketing Success Formula, which the agency uses to maximize lead generation for the companies it serves.

Lead Generation 48

Lead Generation B2B Marketing Advertising Agencies Paid Search Agency 48

Hubspot

JANUARY 17, 2017

Here are some we hear often: The design gets outdated so quickly, and we don't have the resources to update it every 1-2 years. My website isn't really benefiting my marketing/lead generation strategy. We call it an "inbound website," and it’s a great partner to an inbound marketing strategy. They're entwined.

Top of Funnel 28

Top of Funnel Marketing Websites Marketing Automation Services Lead Ranking 28

Lead Liaison

APRIL 15, 2016

Integration Creates Opportunities for Mid-Sized Companies to Leverage Video Marketing with Visitor Tracking and Marketing Automation Software for More Sales Intelligence and Higher Website Conversion Rates. Karl Wierzbicki Director of Marketing – InFlight Corporation. Wista works with ProspectVision™. About Wistia.

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

LeadSquared

MAY 20, 2015

One search would give you 100,000 potential resources; but you lack the patience to go beyond page 1. YouTube is Google’s property, People looking for learning resources online are looking for video tutorials. But, how do you sell a dream on a small business’s marketing budget. There is a separate video search tab on Google.

Tips 52

Tips Ad Building Content Marketing Paid Search Agency 52

Hubspot

NOVEMBER 4, 2015

This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. The Four Core Tenets of a SaaS Marketing Plan. The second is giving them the resources that they need to be successful.

Planning 28

Planning Paid Search Agency Lead Ranking Marketing Plans 28

Prospectr

APRIL 14, 2017

In this post you’re going to find an inside peek into our exact methodology for how we get a steady stream of leads and sales in our ideal customer market. LinkedIn may be getting a little long in the tooth, but, it’s still the leading platform for qualified B2B leads on the web. Week after week.

Linkedin 188

Linkedin Sales Qualified Leads Lead Scoring Lead Ranking 188

B2B Marketing Directions

AUGUST 29, 2021

The abundance of easily accessible online information enabled business buyers to research potential purchases on their own, which greatly reduced their dependence on vendor sales reps. In essence, business buyers started to learn about products and services through content resources rather than through interactions with a salesperson.

Marketing Management 52

Marketing Management B2B Marketing B2B CMO 52

SmartBug Media

OCTOBER 8, 2019

Originally written on September 1, 2016. How can I allocate time and resources toward a new sales enablement strategy?” Your sales and marketing teams should be clear about what qualifications define leads, MQLs, SQLs, opportunities, and any other statuses you might use internally. Type of Platform. Sales Funnel.

Sales Management 77

Sales Management Top of Funnel Ad Building Marketing & Strategy 77

Valasys

SEPTEMBER 27, 2018

A formal marketing plan is in place in 45% B2B companies (Statistica). 61% of B2B marketers consider a lack of resources – staff, funding, and time – as the biggest obstacle to successful lead generation. Marketing automation is being used by 31% of B2B marketers to increase revenue (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Rollworks

JUNE 3, 2018

Account-based marketing is a highly-targeted approach. That means you’re spending both your time and resources on th most profitable accounts and improving conversion rates with a focused effort. Unfortunately, as we just learned, many marketers are missing the full value that account-based marketing offers.

Account Based Marketing 40

Account Based Marketing Work Management Top of Funnel Marketing AI 40

SnapApp

DECEMBER 4, 2017

Takeaway : Blogging is still one of the most widely-used content marketing strategies, and for a good reason; blogging builds links (and authority), gives you a platform promote your product/service, and provides a vehicle to educate prospects. . . 45% of marketers say blogging is their #1 most important content strategy.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Hubspot

AUGUST 27, 2012

The future of our beloved marketing industry is changing fast -- the good news is, we don't even need a crystal ball to see where it's headed! Little did he know when yearning for this marketing system that it was in the process of being built. Here are 33 statistics that give you a glimpse into where the future of marketing is headed!

Stats 28

Stats Allocation Marketing Automation Services Planning 28

LeadSquared

APRIL 14, 2016

It was a Q&A session with Anjali Gupta , the Chief Marketing Officer of Scripbox, the 2nd most influential Financial Services brand on LinkedIn ! Here’s the Q&A from the session: Most Inventive Marketing, Media, and Digital Campaign. What in your opinion is the best use for each platform (Facebook, Twitter)?

FAQ 52

FAQ Webinar Metrics Top of Funnel Work Management 52

Vidyard

OCTOBER 13, 2015

Ceridian planned to use this video for Dayforce’s product launch, but after they saw its impact and ability to so clearly communicate Dayforce’s value prop, the story of Jenny became the cornerstone of broader marketing and brand programs across the business. Lattice Engines does just that with their killer marketing tech stack.

Video Marketing 50

Video Marketing Best Practices Top of Funnel Work Management 50

SnapApp

DECEMBER 14, 2016

As 2016 draws to a close, it's time to look forward and see what B2B marketing trends will shape the road into 2017. Things like lifestyle marketing, bots and artificial intelligence, advocate activation and episodic content to name a few. Marketing automation. Account based marketing. Influencer marketing.

Paid Content 62

Paid Content B2B Marketing Trends Sales Management 62

SnapApp

DECEMBER 22, 2016

And, 70% of B2B marketers plan to create more content in 2017 compared to 2016. To help make it less overwhelming, our team scoured the web to identify the top content marketing blogs (by category) you should be reading in 2017. Marketing Technology. Top Marketing Blogs to Watch in 2017 (and Beyond). #1.

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48