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Shifts in B2B Buyer Behavior Support New Priorities for Demand Gen Content

The Point

FINDING : 77% of respondents said they conduct a detailed ROI analysis before making a final decision – an 11% increase from 2016. IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). Click To Tweet.

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Leveraging a Content Marketing Agency for Personalization at Scale

ClearVoice

Increased sales: Businesses can drive targeted website traffic, generate qualified leads, and boost sales through effective lead nurturing and conversion strategies. These tools streamline the personalization process, making it more efficient and scalable. This allows you to focus on the larger tasks at hand.

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Case Study: How Aqua Security Reached 24% Conversion to MQL

Envy

Aqua provides a virtualized container security platform for enterprises which enables them to add security controls to their development lifecycle. The Challenges: Market Education and Lead Generation. When Aqua launched its security platform back in 2016, the competition was fierce from day one.

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Three Things Smart B2B Marketers Will be Doing in 2016

Webbiquity

What will successful B2B marketers to be doing more of, or differently, in 2016? That question was recently posed to the expert contributors at the B2B Marketing Zone , and two dozen responded with a range of insights about content marketing, measuring results, employee advocacy, customer experience and other topics.

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TOP 15 Content Marketing Agencies in South East Asia

Outgrow

Case Study: To make football the most played sport by women in the European countries, UEFA launched the #WePlayStrong campaign in 2016. Not to mention, the holistic content strategies are used across online platforms. Case studies: ForwardPMX has been working with Virgin Holidays since 2016.

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How to Leverage Social Intent Data for Email Marketing

Adobe Experience Cloud Blog

Author: Jingcong Zhao At this point, many marketing organizations have adopted a digital marketing platform. We nurture our prospects and customers with the goal of increasing conversions and generating revenue, yet many of us are struggling to engage enough of our audience via email. However, the top reason why U.S.

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Simple Content Marketing Tips to Build Your Audience in 2015

LeadSquared

In which case, it would go viral. There are many businesses actually getting across to their target audience, and in many cases , without doing anything fancy. Let’s discuss a few content marketing tips that have proven successful for many businesses. I will take an example from Google’s case study itself.

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