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The Best Branded Content of May: Is Snapchat the New MVP of Advertising?

Contently

can’t help but make ads on behalf of brands. For more on this, check out Dillon Baker’s insightful take on Snapchat lenses from earlier today.). I’d argue yes—they’re a content tool, one that inspires folks to make millions of pieces of user-generated content. Mountain Dew: DEWcision 2016.

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Your Complete Guide to Editorial Newsletters

Mailmunch

Email marketing is one of the most effective digital marketing channels. That’s why all top businesses are keen on growing their email lists. But before all that, let’s start by answering this question: What are editorial newsletters? That’s an important announcement that has a direct impact on the customer’s experience.

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An Introduction to Social Media for Business

Sprout Social

There’s skepticism around its effectiveness for local or small businesses because we see huge brands like Coca-Cola, Nike and Starbucks get all the success. One of the biggest advantages of social media marketing is it’s less reliant on a large budget. 89% of 18-29 year-olds are active on social media.

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How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. And who can blame them? Stir their curiosity.

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How to Improve Your Email Open Rates

PureB2B

Email marketing was a huge piece of the marketing puzzle in 2016. Virtually every company with any kind of CRM system was emailing their contact list on a regular basis. If you’ve had any experience with email marketing at all, you should be quite familiar with open rate metrics. And who can blame them? Tell Users What’s Inside.

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8 New Ways to Use Chatbots and Automated Marketing in 2019

ClearVoice

million Americans used voice-activated assistants at least one time each month — a 128.9% leap from 2016 that is projected to spike even higher in the coming year. million Americans have brought voice search enabled chatbots into their home, owning at least one smart speaker device. According to Forbes , in 2017, 35.6

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How Account-Based Sales Development Benefits B2B Marketers

Valasys

The whole idea behind an account-based everything approach requires B2B enterprises to think of sales in terms of individual accounts based on targeting the most important decision-makers of those accounts. people on an average. According to CEB research, an average buying team is constituted of 5.4