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The Future of Digital Marketing: Predictions for 2022 and Beyond

Marketing Insider Group

Now, they are doubling down on content marketing. Because Google told us content marketing is the best way to rank for buyer search. Research from the Content Marketing Institute states that more than two-thirds of marketers are increasing their content marketing budgets in 2022, with 1 in 5 increasing by double digits.

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Why Half of Your B2B Marketing Budget is Wasted

B2B Digital Marketer

The task of creating budgets has always been a complex endeavor. Even before the lockdown, the effectiveness of marketing budgets has been on a decline, and now that we are coming out of the lockdown, budgets have become even more challenging. A one-size-fits-all solution simply won’t make the cut.

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50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year

KoMarketing Associates

As we wind down 2015, marketing budgets and planning for the new year begin to take focus. Hopefully, the performance metrics associated with your organization’s marketing programs have yielded success and validation for tactics proposed at the beginning of the year. It is that time in the year again. source ). >.

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Email Marketing vs. Social Media: Is There a Clear Winner?

Optinmonster

In this post, we’ll share important insights into email and social media marketing. By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Social Media Marketing Over the past decade, social media networks have grown exponentially. jump from 2015 , when only 2.08

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BEYOND IT: The Breadth of DiscoverOrg’s Sales & Marketing Intelligence

DiscoverOrg

According to Gartner, in 2007, spending on software rose 13% and overall IT spending grew 11% worldwide. The proliferation of software-as-a-service (SaaS) and cloud computing created huge changes to the software market. 5000 list as we provided IT-only data to our customers well into 2015. Why so high?

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9 Brands That Thrive Without a Traditional Marketing Budget

Hubspot

And as marketers, we love figuring out how to woo our audiences. The thing that sets the brands on this list apart is simply how they allocate their marketing dollars. They defy the best practices that most marketers live by today, and it sets them apart and generates buzz because of its inherent uniqueness. Go on, do it.

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4 Content Marketing Industry Trends Unfolding in 2015

Content Standard

No longer are we predicting game-changing content strategies: We’re watching them unfold all around us. We’re more than a month into 2015, and there’s no better time for an industry update. Here are four must-know trends for the forward-thinking enterprise content marketer: 1. Customer Experience.