Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

Top of Funnel 83

Top of Funnel Marketing Budget Merchandising Paid Search Agency 83

Hinge Marketing

NOVEMBER 12, 2015

Many accounting firms are reluctant marketers, spending less on average than other professional services industries. In fact, there are firms have been able to grow at a rapid clip year over year — in part because they approach marketing differently. SEE ALSO: The Future of CPA Marketing.

CPA 48

CPA Cost per Acquisition Work Management Marketing Management 48

Content Standard

SEPTEMBER 26, 2017

Then there’s the challenge, given a lack of concrete evidence, of convincing management to allocate the budget we need to produce our work. On average, marketing budgets are a fairly significant chunk of a company’s revenue. , but we never really know what will stick. Image attribution: Simona Robová.

Allocation 47

Allocation Content Marketing Work Management Budget Programs 47

Content Standard

NOVEMBER 24, 2017

Between wrapping up end-of-year campaigns and aiming to finish 2017 on a high note, it’s tempting to live in the moment and procrastinate on your 2018 strategy development. But the foundation for next year’s success is being laid right now, as marketing leaders examine how they can push their current strategies to the next level.

Budget Programs 139

Budget Programs Allocation Trends Planning 139

Engagio

AUGUST 6, 2019

In 2015, a CMO.com headline declared, “Days of ‘Spray and Pray’ Marketing Are Done.”. While we may not yet have heard the death rattle for marketing campaigns that blast out generic messages far and wide in the hopes that someone will notice, more than one nail is in the coffin. Blend marketing strategies.

Account Based Marketing 75

Account Based Marketing Top of Funnel Allocation Lead Ranking 75

Valasys

SEPTEMBER 27, 2018

The key to planning the perfect B2B marketing strategy and understanding current and future trends is knowing what happens in the B2B marketing industry. Industry statistics is one of the best sources of this information. B2B Marketing. A formal marketing plan is in place in 45% B2B companies (Statistica).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Hubspot

NOVEMBER 7, 2016

I found myself asking the same question, so I compiled a list of 19 brands with faithful followings, along with the marketing tactics that might contribute to their cult status. From one marketer to another, stop, breathe deeply, and give yourself a break. Branding Best Practice: Own Your Rebrand. 1) Southwest Airlines.

Marketing Budget 78

Marketing Budget Brand Identity Branding Sales Management 78

Content Standard

OCTOBER 15, 2018

What it does mean is that a content-first mindset has the potential to transform everything from social media to PR to product marketing—and even beyond the bounds of the marketing department to such previously unknown territories as internal communications and customer service. Content Strategy Should Be More Than a Deadline.

Digital Asset Management 79

Digital Asset Management Enterprise Management Organization Work Management 79

Hubspot

AUGUST 27, 2012

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. of their budgets to social media.

Stats 28

Stats Allocation Marketing Automation Services Planning 28

Albacross

SEPTEMBER 25, 2018

In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. With a proper plan in place, you’ll find it easier to promote your company’s products and services and ultimately, hit your marketing goals. Step 1: Analyze Your Current Marketing Performance.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

In this article, we’ll walk you through how to create a comprehensive, well-rounded action plan for your B2B marketing efforts. With a proper plan in place, you’ll find it easier to promote your company’s products and services and ultimately, hit your marketing goals. Step 1: Analyze Your Current Marketing Performance.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68