Remove 2015 Remove Acquisitions Remove Automation Remove Click Rate
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The B2B Marketing Value of a Personalized Customer Experience [Interview]

KoMarketing Associates

Clicks, views, likes and opens – they are all great metrics to help optimize and improve individual campaign performance. However, it’s retention rates, acquisition rates, sales speed, and volume and metrics around lifetime value that demonstrate how marketing strategy and customer experience impact the business.”.

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Marketing Technology Landscape Supergraphic (2018): Martech 5000 (actually 6,829)

chiefmartech

To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.

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How Content Can Ring Up a Better Retail Experience

Content Marketing Institute

The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Click To Tweet. joderama Click To Tweet. Content tactics create warm traffic to remarket to at a lower customer acquisition cost.

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Vidyard Acquires Switch Merge, Launches 1-to-1 Video Personalization

Vidyard

SPACE CAMP – October 7, 2015 – Vidyard, the video marketing and analytics leader, today announced the acquisition of Switch Merge and the launch of its Personalized Video offering to help sales and marketing teams cut through the noise and engage audiences one-to-one with the power of video. . San Francisco, Calif.

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Here’s What Maximizing Advertising Performance Will Look Like in 2019

QuanticMind

With just a few clicks, customers can experience firsthand how a customized kitchen could look and feel as they test different cabinet or finish solutions. Brands can also tap into the workflow and automation solutions that are offered by artificial intelligence. Currently, most voice searches occur because of practical matters.

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New Year & New Features

GreenRope

We are starting 2015 with a new user interface and a host of important features that are sure to improve your marketing and sales, and increase your bottom line. Once you test pages against each other, you will see which page is getting more clicks, less bounce rate, and higher conversions. Cold Contacts Automation.

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New Year & New Features

GreenRope

We are starting 2015 with a new user interface and a host of important features that are sure to improve your marketing and sales, and increase your bottom line. Once you test pages against each other, you will see which page is getting more clicks, less bounce rate, and higher conversions. Cold Contacts Automation.