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Best of 2014: Assessments

SnapApp

At SnapApp, we’re privileged to work with a host of truly impressive, inspiring customers who continually surprise us with the creative content they produce. Here’s our roundup of the best assessments from 2014. Well, it’s the end of the year, so that must mean it’s time to reflect on the last 12 months.

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Marketing Enablement and The Technology Stack

ANNUITAS

The answer came in the form of a great story where a CMO in a meeting stated that they really only used two different technologies on their team – marketing automation and a CRM. Web team : Web development applications, HTML, analytics, marketing automation, search/ social applications, creative, video and design applications.

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13 influential marketing technology leaders

ClickZ

She leads a global team of marketers focused on advancing Salesforce’s mission to bring companies and customers together through their acclaimed customer relationship management (CRM) platform. Vogels has won a plethora of awards during his time at Amazon, the most recent being ranked as the #1 Chief Technology Officer by ExecRank in 2014.

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The 11 Best Marketing Automation Software Tools in 2019

Hubspot

It's also one of the most popular in terms of customer sentiment, occupying the upper right portion of the G2 Crowd quadrant : Of course, HubSpot has a full growth suite that includes sales software, marketing software, and support software, which all integrate automatically with HubSpot's free CRM. Landing pages. Image Source. Landing pages.

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How CMOs Can Prove the ROI of Tech Investments

Convince & Convert

Integrated CRM. Your platforms, such as social media management software, should be flawlessly integrated with your marketing automation and your CRM platform, such as Salesforce. As most sales teams use CRM platforms, it’s easier to show the value of marketing software if it can work in tandem with an existing investment.

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The Ultimate Guide to Sales Strategy

Hubspot

Every sales team should have a sales strategy plan outlining its goals, best practices, and processes designed to align the team and create consistency. HubSpot CRM eliminates manual work and actually helps your sales team sell. With an IPO in 2014, HubSpot is now valued at over $6.5 Creativity. Organizational Goals.

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Inbound Content Marketing: A Powerful Gravitational Force

Hinge Marketing

There’s a scene in the 2014 sci-fi adventure film Interstellar that stuns me to this day. But with creative thinking and an expert-centered approach, you’ll be able to prevail. In a recent article, I listed 21 traits of poorly designed websites that you can use to assess your own website. Tears of joy.