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Short-Form Video Is Here to Stay. But Is The 30 Second Spot Out the Door?

Martech Advisor

If you’re a Millennial, you may remember Vine—the platform that started it all in 2013. Learn More: YouTube Hashtags: The Secret to Video Marketing Success. aged 13-16 are on TikTok, according to eMarketer. The TikTok Viral. Last year alone, TikTok, the short-form video app , announced that it has more than 1.5

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Why Mobile Advertising Is Critical for B2B Marketers

KoMarketing Associates

Portability and function have become more important for the average person than having a powerful desktop environment. According to Search Engine Land , digital media usage has grown 49% and mobile app usage has grown 90% between June 2013 and June 2015.

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34 Compelling Content Marketing Stats and Facts

Webbiquity

In-person events are still the most effective channel for B2B marketers. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013. 42% of B2B marketers viewed themselves as successful with their content marketing efforts in 2014 – up from 36% in 2013.

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Why Snapchat Is Already Giving Up on Not Being ‘Creepy’

Contently

eMarketer (@eMarketer) September 15, 2016. ” This is the same kind of audience categorization offered by Facebook and YouTube. eMarketer predicts the company’s ad revenue will skyrocket, in large part thanks to better targeting, attribution, and its recent introduction of an advertising API.

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[Report] Nielsen to Track On-Demand Video Content

Content Standard

Big players like Facebook , with its new autoplay addition, and Condé Nast , which recently hired YouTube stars for its own original video push, are also pulling out all the stops and taking advantage of the growth and effectiveness of video.

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6 Trending and Cutting-Edge Digital Marketing Strategies You Need to Know

Adobe Experience Cloud Blog

In fact, mobile video ad spend in the United States more than doubled from 2013 to 2014—up to $1.5 billion—and is predicted to reach $6 billion by 2018, according to eMarketers. YouTube users are already used to seeing pre-,mid-, and post-roll ads so the experience is pretty conventional. How’s Your Digital Marketing Game?

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Free eBook: How to Use Online Video for Marketing

Hubspot

Research company eMarketer predicts that by the year 2013, 85% of Internet users (or 188 million people) will consume online video. Filming Technique: To show the perspective of a person listening to another person, use an Over Shoulder shot. Promoting: Send traffic to your YouTube video immediately after publishing.