Content Standard

OCTOBER 22, 2016

Create content that empowers sales to actually help top prospects—Jon Miller, CEO, Engagio. What’s the point of B2B inbound marketing if your sales team can’t close the deal? What marketers need to do to set sales up for success is to drive the leads that will have the highest chance of salespeople closing the deal.

Marketing & Strategy 40

Marketing & Strategy Marketing Strategy B2B Marketing Work Management 40

ClickZ

DECEMBER 31, 2022

30-second summary: In 2022, DTC sales in the US are expected to reach $152.2 30-second summary: In 2022, DTC sales in the US are expected to reach $152.2 Bombas Bombas, established in 2013, has consistently demonstrated growth and prosperity. The company has experienced substantial growth, reaching one million in sales by 2011.

Branding 52

Branding Brand Identity Lead Ranking Ethics 52

ClearVoice

NOVEMBER 30, 2021

It increases brand awareness, reach, sales, customer interactions, and loyalty. Whether prospective customers are looking at your business as a possible solution to their problems, comparing you to your competitors, or leaning toward conversion, good content is critical at every point in your sales funnel. Stop Boring Me!

Top of Funnel 122

Top of Funnel Content Marketing Planning Work Management 122

ClickZ

MARCH 19, 2020

30-second summary: Will McInnes, Brandwatch’s global CMO, brought over a decade of martech experience to Brandwatch when he joined the company in 2013. I moved to Brandwatch in 2013 and it’s been a wonderful adventure. And for us, social is a broad opportunity. Since I started at Brandwatch, we’ve grown tremendously.

CMO 103

CMO Paid Search Agency Advertising Agencies Mobile Advertising 103

KoMarketing Associates

JANUARY 24, 2017

Buyers Want Personalized Content. In theory, the more landing pages you create, the more opportunities you have to pick up organic search traffic. This presents the opportunity to get to know your audience better, ask targeted questions, add personalization to your messaging strategy, and bring the B2B brand to life.

Organization 120

Organization SEO Practices Best Practices 120

Hubspot

MAY 25, 2015

There are many opportunities to make mistakes that cost conversions on your website. If you’ve got your site’s sales content buried in Flash files, you’re going to be left waiting a long time for users who have neither the time nor the inclination to install updated versions of this outdated plugin. 8) Your site lacks personality.

Marketing Websites 28

Marketing Websites Landing Pages Top of Funnel Mobile Advertising 28

Metadata

APRIL 22, 2021

We’re a customer data platform, started the company in 2013, launched the first product in 2014. Before that, I found a company called Insightera which is about website personalization. ” Those two sales are completely different. James McDermott: Sure. It’s about product experience management.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52