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How to Use Wistia: A Step-by-Step Guide

Hubspot

And if you haven't experimented with this powerful medium yet, you're missing out -- 66% of B2B marketers are already creating video content to support both their marketing department goals and larger business initiatives. How can video impact the user experience on your website? YouTube is free, and it has over 1 billion users.

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How BuzzSumo Achieved $2.5m Annual Revenue in its First Year: Case Study in SaaS Growth

BuzzSumo

I first met James & Henley in December 2013, just as the snowflakes started to fall in New York. A great product will generate far more awareness through sharing and advocacy than any marketing spend. We would never have over 160,000 sign-ups if it was not for the advocacy and support of key industry influencers.

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What Tracking 13 Billion Email Opens Can Teach Us About the Current State of Email Engagement

Hubspot

But one channel continued to hold the reputation of ‘ol reliable among marketing teams: email. The fall in Gmail opens and subsequent rise of iPhone and Android opens may suggest users of the Gmail app are switching back to the native email apps on these phones. Smith says: Webmail. Mail and Outlook.com opens. Environment Growth.

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9 Content Strategy Tips from MarketingProfs B2B Marketing Forum 2016

Content Standard

What’s the point of B2B inbound marketing if your sales team can’t close the deal? And they need to pass that content to their sales teams, equipping them for successful conversations and ultimately closing business. There are 200 million users and 10 billion video views per day.

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10 Book Choices That’ll Improve Your Content Marketing

ClearVoice

The good news for digital marketers is the cost of generating content is 62 percent less than traditional marketing while generating three times as many leads. More content also gives you more opportunities to improve your rank for keywords that users are searching for. The 10 best books for improving your content marketing.

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30 SEO Best Practices for B2B Organizations in 2017

KoMarketing Associates

This is due to a variety of factors including algorithm updates, changing user behavior, new platforms or features launching, industry findings, and more. Each best practice is backed by supporting evidence from industry research, thought leaders and publications. Match Content with User Intent. Buyers Want Personalized Content.

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How CRM Transforms your Business

GreenRope

from 2013 to 2014, while “Gartner advises that 2015 marks the tipping point whereby Software as a Service (SaaS) CRM revenues exceed on-premise. All data and activity for both team members and leads/clients are tracked within the platform, keeping everyone accountable. CRM continues to evolve. The industry itself has grew 13.3%

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