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When Did Programmatic Advertising Start: A History Lesson

Rev

In 2013, Google released their display ad network called AdSense. Additionally, there are some pretty scary stats on how display ads are doing today. The average clickthrough rate across all formats and placements is 0.06%. I know, I screamed too.)

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20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). 10 Stats That Show Display Ad Success. Source: comScore ).

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat.

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. One of the more interesting stats was that outsourcing of content dropped from 56% to 40% with more and more companies taking content in-house.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

billion in 2013. Clickthrough rates become obsolete with buy buttons, because the visitor doesn’t need to click to another page to view the product. In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page. Source: Business Insider. they’re already there.

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3 Cutting-Edge Examples of Website Personalization

Hubspot

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. Tweet This Stat. Tweet This Stat. A 2013 Monetate/eConsultancy Study found that in-house marketers who are personalizing their web experiences (and able to quantify the improvement) see on average a 19% uplift in sales.

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How to Create a Curated Blog Post [+5 Free Blog Post Templates]

Hubspot

For example, before finalizing the title for a blog post to support the downloadable presentation we put together for Halloween 2013 , we brainstormed several titles before choosing a working title, and then revised that title further to come up with the final title: 13 Stats to Spook Your Boss Away From Traditional Advertising.