Remove 2013 Remove Clickthrough Remove Stats
article thumbnail

When Did Programmatic Advertising Start: A History Lesson

Rev

In 2013, Google released their display ad network called AdSense. Additionally, there are some pretty scary stats on how display ads are doing today. The average clickthrough rate across all formats and placements is 0.06%. I know, I screamed too.)

article thumbnail

Interesting Infographics: Email Marketing Stats to Blow Your Mind

LEADership

Let’s look at some of the stats most important for B2B marketers. Key Stats on Email Marketing: 1. In 2013, personalized promotional emails had 29% higher open rates and 41% higher clickthrough rates. In 2013, personalized promotional emails had 29% higher open rates and 41% higher clickthrough rates.

Stats 40
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Ultimate List of 2012 Email Marketing Stats

Hubspot

According to our 20 Marketing Trends & Predictions for 2013 , email will live on longer than you might think. 1) Email clickthrough rates dropped to 4.4% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat.

Stats 28
article thumbnail

20 Display Advertising Stats That Demonstrate Digital Advertising's Evolution

Hubspot

10 Shocking (But True) Stats About Display and Banner Ads. Display ad viewability rates did not budge between 2013 and 2014. The average clickthrough rate of display ads across all formats and placements is 0.06% (Source: Display Benchmarks Tool ). 10 Stats That Show Display Ad Success. Source: comScore ).

article thumbnail

10 Ways to Optimize Your Emails for Better Engagement [Infographic]

Hubspot

Furthermore, considering that marketers sent 838 billion emails in 2013 , how can you ensure that people are actually opening and interacting with your emails? Consumers who receive email marketing spend 83% more when shopping ( Tweet This Stat ). for every dollar spent ( Tweet This Stat ). Email ROI = $44.25 email marketing'

article thumbnail

3 Cutting-Edge Examples of Website Personalization

Hubspot

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. Tweet This Stat. Tweet This Stat. A 2013 Monetate/eConsultancy Study found that in-house marketers who are personalizing their web experiences (and able to quantify the improvement) see on average a 19% uplift in sales.

article thumbnail

Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. One of the more interesting stats was that outsourcing of content dropped from 56% to 40% with more and more companies taking content in-house.