Marketing Insider Group
NOVEMBER 15, 2012
Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. So here I will lay out my perspective – a narrative really – of what happened in 2012 in B2B Marketing.
SocialPilot
FEBRUARY 9, 2024
Janet is all about promoting thought leadership and will encourage you to take rewarding actions. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow her? Why should you follow her?
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Exo B2B
OCTOBER 16, 2020
Who in the field of marketing and B2B has been able to get out of the social magma while being confined? So it is with a certain amount of apprehension that we’ve scoured blogs and marketing sites, B2C and B2B. She has also held leadership and partnership positions with world-class B2B companies.
Webbiquity
JANUARY 5, 2021
2013 Jake Wade Award. Fractional CMO, Marketing Growth Strategist, Pivot Marketer, Collaboration Author, Wine Blogger, Speaker, Tweets are my own views. VP @strategicedu; Former COO @hackbright; Proud husband+dad of 3 boys; passionate about #diversity #changetheratio & all MN sports; @marquetteU; thoughts=mine. Tony Collen.
Allocadia
APRIL 15, 2019
In 2013, I published my first version of the Revenue Marketing Centre of Excellence white paper and fully laid out the organizational structure, roles and responsibilities for the marketing operations team (as well as the entire center of excellence). From 2013-2015, marketing operations was more of a covert operation.
LEADership
SEPTEMBER 15, 2015
CMO Spotlight: Philip Clement, Global Chief Marketing and Communications Officer, Aon . As global CMO, Phil Clement has much to be proud of in terms of recognition for the Aon brand. In April 2013, Aon signed a $240 million sponsorship of Manchester United for an 8-year period.
Adobe Experience Cloud Blog
MARCH 10, 2015
There I was—in the passenger seat while my wife was driving—and I thought I would knock off one item off of my to-do list by trying to secure a mover. In the Economic Intelligence Unit’s conversation with Jim Stengel , former CMO at P&G, a different metaphor came up. Engagement Marketing b2b Consumer'
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