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What is CRM retargeting and why does it matter?

Liveintent

To continue delivering relevant, personalized experiences, advertisers will need to lean on their first-party data to enable customer relationship retargeting (CRM retargeting) and engage existing and prospective customers. What is first-party data? To understand CRM retargeting one must first understand first-party data.

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Why Are Businesses Using Email Marketing Automation?

Valasys

These emails guide customers through the sales funnel, providing them with tailored information and incentives to increase their likelihood of making a purchase. Gleanster’s “Q3 2013) These leads tend to make larger purchases than non- nurtured leads , resulting in increased revenue. What Is Email Marketing Automation?

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What Are the Benefits of Advertising in Account-Based Marketing?

Terminus

Account-based advertising is different than typical forms of advertising such as Google AdWords, retargeting (advertising to contacts who have visited your site), and CRM retargeting (advertising to contacts in your database). This approach to advertising is still valuable, but it leaves a huge segment of your target audience untouched.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

We looked at the 100 most-visited pages on our website between 2013 and 2016 to compare the average of the total time spent on pages with video versus those without. These individuals' businesses are fueled by brand impressions and ads served on YouTube. Why Video Content. Video is arguably the most "human" medium. Great question.

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4 Failing Marketing Relationships You Need to Fix ASAP

Hubspot

Well it’s the new year, and not that we’re trying to be your new life coach or anything, but we don’t want to see you go through 2013 like this. If you look at one of our HTML cheat sheet blog posts , you can easily learn what the most common HTML tags mean. leave it like it is. on marketing spend! Slimming down on marketing spend.

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Top 16 SaaS Bloggers: Best Business Blogs You Can Learn From

Single Grain

They know exactly what’s happening right now in the SaaS space and are outstanding at analyzing trends to find actionable data. Fishkin has incredible insight in what it takes to start a business, run it well, and connect with your target audience. More SaaS Articles : * Is Netflix a SaaS? Top 16 SaaS Bloggers to Follow.

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Marketing Automation: It’s Time You Got On Board

PureB2B

This has empowered customers with the ability to choose from a myriad of businesses and make informed decisions based on what they discover. As a result, they are becoming more demanding and highly discerning of what material you put out there for them to consume. Nucleus Research stated, “Marketing automation drives a 14.5%