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Facebook and Google Rule Advertising, and 3 Other Takeaways From the IAB’s Latest Report

Contently

Last week, Facebook announced that it had reached 1 billion mobile-only monthly users. Meanwhile, October was the first month when mobile and tablet devices accounted for more pageviews than desktops, according to analytics firm StatCounter. Mobile ad spend is booming. In just a year, spending on mobile advertising in the U.S.

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The 6 Most Important Social Media Trends of 2017

Contently

Expect that share to increase because, according to a recent BI Intelligence report , the network has added a million more advertisers to its already sizable roster in the last seven months. eMarketer’s latest report on social media, the US Social StatPack , brings some much needed clarity to the space.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding. While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012.

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Role of Advertising During the Coronavirus Era

Martech Advisor

With the Coronavirus top-of-mind for people around the world, CEOs and CMOs across every vertical need to be mindful, and adjust their advertising strategies to continue benefiting consumers during this trying time, writes, Ken Harlan, Founder and CEO, MobileFuse. Smartphones accounted for 70% of that mobile time.

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The Secret Weapon for Mobile Listings That Doubled Clicks Last Year

QuanticMind

Mobile commerce is fast-paced, competitive and the rules of engagement are constantly changing. Mobile commerce is a fast-growing business with tons of upside. For instance, mobile payments are trending up: Tech In Asia notes that as of 2012, users spent $12B in mobile payments, up to more than $90B in early 2017.

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40 Epic Marketing Insights From Google [Data]

Hubspot

Source: eMarketer, January 2011) Tweet This! 4) 67% of consumers researched online prior to purchase during the holiday season. Source: Post Holiday Learnings for 2011 Google/OTX, Jan 2011) Tweet This! (Source: eMarketer, May 2011) Tweet This! Source: eMarketer, June 2011) Tweet This! Mobile Use. million in 2010.

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B2B Mobile Marketing – Are we there yet?

MLT Creative

At the April 2012 BMA Atlanta keynote event, mobile marketing expert and Go Mobile author, Jamie Turner, said YES we are there. billion mobile subscriptions worldwide (ITU/2010). smartphones in 2010, 110 million by 2015 (eMarketer/2011). 5 billion mobile apps downloaded in 2010 (Apple/2010). $15