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B2B Social Media Marketing: Focus on leads, not likes

markempa

Nichole Kelly, President of SME Digital , a digital marketing agency, and Chris Baggott, Chairman and Cofounder, Compendium , a content marketing software company, have helped hundreds of clients move from counting “likes” and “shares” to counting what executives care about: sales volume, revenue and cost. How many people converted.

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The Ultimate List of 2012 Email Marketing Stats

Hubspot

1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% in Q2, jumping 8.5%

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How to Cultivate a Data-Driven Marketing Team

Hubspot

For example, if your company is looking to grow by 5% in revenue in the following quarter, you’ll need to figure out how many leads you’ll need to generate in order to close 5% more customers or revenue. To help you with your goal-setting, download our free calculator for determining your monthly traffic and leads goals.

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It's Time: How to Prep Your Email Marketing for the Holiday Season

Hubspot

In fact, email volume was 13% higher during the 2013 holiday season compared to the 2012 holiday season. Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. Unique clickthrough rates.

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8 Ready-Made Job Descriptions to Recruit an All-Star Marketing Team

Hubspot

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. Optimizing content for search engines and lead generation. Developing and optimizing lead nurturing campaigns.

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16 Smart Resolutions for Better Marketing in 2013

Hubspot

Do you have a particular goal in mind that you weren't quite able to hit in 2012? Did you know that, according to HubSpot's 2012 Marketing Benchmarketing Report , companies that blog 6-8 times per month generate over 2X more leads than companies that blog just twice a month ? C onsidering adding this to your list of resolutions?

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Why B2B Marketers Might Want to Cozy Up to LinkedIn Ads

Hubspot

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. Since much of inbound marketing revolves around deepening the relationship between you and your leads and customers, these alternatives are worth considering. Maybe more.