Hubspot

OCTOBER 28, 2020

Establish data benchmarks. Setting benchmarks helps you not only understand what your business' marketing "norms" are, but it also gives you a standard that you can work toward meeting — and exceeding — incrementally. That being said, setting benchmarks is easier said than done. What is your average landing page conversion rate?

Work Management 101

Work Management Marketing Management Planning Advertising Benchmark 101

Hubspot

DECEMBER 14, 2012

1) Email clickthrough rates dropped to 4.4% in Q2 of 2012, down more than 6% from 4.7% Source: Epsilon Q2 2012 Email Trends & Benchmarks Report ) Tweet This Stat. quarter over quarter in 2012 and 29.7% 5) In Q2 of 2012, triggered email (deployed as a result of an action) represented just 2.6% from 45.9%

Stats 28

Stats Email Marketing Clickthrough Click Rate 28

markempa

AUGUST 19, 2012

When you have a 20% clickthrough rate on your blog, you’re making a lot of people very, very happy, and that’s really easy to measure.”. Catch Baggott and Kelly at MarketingSherpa’s B2B Summit 2012 in Orlando, August 27–30, find out the details here: MarketingSherpa B2B Summit 2012. Customize Links. Want to learn more?

Social Media 120

Social Media Social Marketing B2B Marketing SME 120

Hubspot

JANUARY 14, 2013

According to the 2012 State of Inbound Marketing , 43% of B2B companies and 77% of B2C companies have acquired a customer Facebook, and 40% of B2B companies and 55% of B2C companies have acquired a customer through Twitter. In fact, according to Epsilon , with open and clickthrough rates saw a decrease in 2012. Have you heard?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

OCTOBER 31, 2012

In Q2 2012, Google racked up a 42% year-over-year increase in paid clicks. As a benchmark, LinkedIn says clickthrough rates above 0.025% are good. When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. Maybe more. There is also a one-time $5 activation fee to get your PPC account set up.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Hubspot

JANUARY 17, 2014

For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that " response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%, respectively, from 2012. "

Segmentation 28

Segmentation Effectiveness Allocation Differentiation 28

Biznology

MAY 9, 2012

In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales. It’s worth downloading their recent 2012 Digital Marketer: Benchmark and Trend Report. Check out this provider of insight into consumer behavior online.

Relevance 80

Relevance Planning Psychographics Wikipedia 80