Marketing Insider Group

AUGUST 5, 2010

To adjust the changing habits, we B2B marketers are going to need to adjust our tactics to reflect the current online media consumption habits. Summit B2B Marketing Predictions For 2011 Need to Drive Leads? Augmented Reality For B2B Marketing in 2011?" You can lose days online if you’re not careful.”

Social Media 100

Social Media Web 2.0 Burn Rate Media 100

Marketing Insider Group

JUNE 22, 2010

That Is A Lot Of Time Spent Online Using Social Media Augmented Reality For B2B Marketing in 2011? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Demand Generation Agencies 100

Demand Generation Agencies Web 2.0 Paid Search Agency Mobile Advertising 100

Marketing Insider Group

JUNE 9, 2010

This strategy should include a mix of tactics that will provide support to the campaign. These social media tactics can include the following: blogs, Facebook, Twitter, YouTube, Flickr, social media bookmarking, etc. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Media Co-Registration Paid Search Agency 100

Marketing Insider Group

OCTOBER 5, 2010

I’m not sure NPV is the right metric for all marketing tactics. Augmented Reality For B2B Marketing in 2011?" I agee that ALL marketing spend should be tied to quanitifiable results that the sales team and executives want to see. I bet most marketers fail this simple test by getting 0 or 1 of those answers right.

Paid Search Agency 100

Paid Search Agency Planning Lead Qualification Lead Ranking 100

Marketing Insider Group

NOVEMBER 24, 2010

Setting aside the common discussions about tactics and channels like social media, the web, or email, they claim that the new age of B2B marketing is about a whole new mindset because we live in a new world of buyer behaviors with completely new ways to address them. .&# Augmented Reality For B2B Marketing in 2011?"

B2B Marketing 100

B2B Marketing Planning B2B Paid Search Agency 100

Marketing Insider Group

JUNE 24, 2010

Summit Augmented Reality For B2B Marketing in 2011? Try These Traditional Tactics Now About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" Need to Drive Leads?

Web 2.0 100

Web 2.0 Paid Search Agency Peer-to-peer Buzz 100

Marketing Insider Group

JULY 19, 2010

In my 20 years of marketing, sales and Telemarketing experience I have created many “Tele Web” programs, and here are the top reasons they succeed. Related Posts: Be A Hero: Choose Appointment Setting for Your Next Campaign 11 Reasons Why Outbound Telemarketing Programs Fail 5 Sales Closing Techniques What Is Marketing Acceleration?

Work Management 100

Work Management Marketing Management Lead Scoring Lead Ranking 100

Marketing Insider Group

AUGUST 3, 2010

Try These Traditional Tactics Now Social Media: The Journey Begins With You How To Use Paid Search To Target Buyers By Stage The 4 Cs of Social Media About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

Marketing Insider Group

AUGUST 24, 2010

Consumers will see directly through tactics that result in a one-sided chat that focuses solely on the brand and it will turn them off almost instantly. Augmented Reality For B2B Marketing in 2011?" Tweet chats present an interesting opportunity for brands to engage directly with consumers.

Organization 100

Organization Planning Paid Search Agency Allocation 100

Marketing Insider Group

JUNE 3, 2010

Try These Traditional Tactics Now 5 Sales Closing Techniques 9 Essential Social Media Resources 8 Essential Social Media Resources About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Lead Scoring 100

Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 100

Marketing Insider Group

AUGUST 12, 2010

Lead scoring is a key component so that once a lead meets a quality threshold, it is sent to sales with all the relevant history such as marketing tactics responded to, content viewed, solution interest, budget or timeframe. Augmented Reality For B2B Marketing in 2011?" Bottom line is that marketing needs to be flexible.

Work Management 100

Work Management Marketing Management Sales Qualified Leads Lead Scoring 100

Marketing Insider Group

JULY 21, 2010

Try These Traditional Tactics Now Integrating Social Media and Search About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?" How To Shorten The B2B Buyer Cycle With Landing Pages Need to Drive Leads?

Paid Search Agency 100

Paid Search Agency Web 2.0 Customer Satisfaction Keywords 100

Marketing Insider Group

DECEMBER 1, 2010

So we started throwing more money at digital tactics that could show a real return on the investment. This is not about tactics. I’m glad to see so many more B2B marketers are talking about content as a strategy rather than as a tactic. Augmented Reality For B2B Marketing in 2011?" Then the economy turned.

B2B Marketing 100

B2B Marketing Planning Paid Search Agency Top of Funnel 100

Marketing Insider Group

SEPTEMBER 9, 2010

I think this quote in the article from Erich Joachimsthaler, Founder and CEO of Vivaldi Partners sums it up well: “Brand Social Currency is not about social media, not about buzz, not about tactics. Augmented Reality For B2B Marketing in 2011?" It is so much bigger. It gets to a brand’s long-term sustainability.

Social Media 100

Social Media Brand Identity Branding Media 100

Marketing Insider Group

JUNE 7, 2010

Most important – listen to the conversations and use those insights to drive integrated campaigns that use traditional, digital, and social tactics in harmony- centered on meeting a well-defined customer need. Augmented Reality For B2B Marketing in 2011?" Maintain a corporate presence on the major social channels.

Social Media 100

Social Media Media B2B Budget Programs 100

Marketing Insider Group

OCTOBER 28, 2010

You may need to supplement your programs with these types of tactics depending on your corporate goals. Augmented Reality For B2B Marketing in 2011?" For example, effective demand generation with high quality content that meets customer needs will produce awareness and will drive consideration of your product.

Planning 100

Planning Marketing Plans Work Management Budget Programs 100

Marketing Insider Group

AUGUST 10, 2010

Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# What are the tactics we want to use? Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

AUGUST 10, 2010

Yet, if you look around, you see wasted effort, tactical thinking and reactionary measures. This is IMC 101 but as you pointed out we often witness BtoBs illustrating “wasted effort, tactical thinking and reactionary measures.&# What are the tactics we want to use? Augmented Reality For B2B Marketing in 2011?"

Marketing Strategy 100

Marketing Strategy Marketing & Strategy Planning Paid Search Agency 100

Marketing Insider Group

JUNE 2, 2010

Try These Traditional Tactics Now Integrating Social Media and Search How to Nurture The Great Unknown Leads Be A Hero: Choose Appointment Setting for Your Next Campaign About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.

Top of Funnel 100

Top of Funnel B2B Marketing Paid Search Agency Content Marketing 100

Marketing Insider Group

MAY 12, 2010

We are so focused on tactical execution that we lose focus on the results. Debra summarizes at a high-level the need for integrated online programs and also demonstrates how social media can support these tactics. Reverse-engineer previous tactics that have delivered exactly what your sales peers have asked for.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

Marketing Insider Group

OCTOBER 14, 2010

Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. Augmented Reality For B2B Marketing in 2011?"

Paid Content 100

Paid Content Paid Search Agency Budget Programs Marketing Budget 100

Marketing Insider Group

NOVEMBER 18, 2010

So here is my list of B2B Marketing Insider predictions for 2011. Attribution modeling will become a hot topic as digital marketers begin to understand and recognize the real cost of the “last click&# problem where results of marketing activities are tied to the last tactic a lead touched. James Nov 18 2010 Good points Chris.

Paid Content 100

Paid Content B2B Marketing Paid Search Agency B2B 100

Marketing Insider Group

JULY 27, 2010

Try These Traditional Tactics Now The 4 Most Common Mistakes in B2B Content Marketing How To Shorten The B2B Buyer Cycle With Landing Pages Why Is Search…So…Darn…Hard?! Augmented Reality For B2B Marketing in 2011?" Follow Me: Twitter LinkedIn Facebook Recent Tweets Have any B2B examples?

Sales Management 100

Sales Management Paid Search Agency Lead Scoring Lead Ranking 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Augmented Reality For B2B Marketing in 2011?" Two years ago it was interesting. Last year it was growing too fast to ignore. And direct marketers are feeling compelled to jump into the fray.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

MAY 10, 2010

This year it has crested the infamous Tipping Point and marketers are finding the call of social media tactics irresistible. Augmented Reality For B2B Marketing in 2011?" Two years ago it was interesting. Last year it was growing too fast to ignore. And direct marketers are feeling compelled to jump into the fray.

Social Media 100

Social Media Social Marketing Optimization Paid Search Agency 100

Marketing Insider Group

SEPTEMBER 30, 2010

Christina Pappas Oct 4 2010 There are a couple other tactics that I have tried to ‘bridge the gap’ between sales and marketing. In this situation, marketing is rendered tactical and becomes lead creation and management focused. Augmented Reality For B2B Marketing in 2011?" First, I did their job for 1 day per month.

Sales Management 100

Sales Management Top of Funnel Planning Paid Search Agency 100

Webbiquity

JANUARY 17, 2011

Although social media has been the hottest topic in marketing this year, what other tactics are critical to adopt, maintain or expand? Simon Grabowski reports that the data should persuade even small businesses to “get social&# with their email and other marketing tactics. There are 1.5 last year (2009).

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

AUGUST 18, 2012

direct mail, telemarketing) close at a 2% rate. Between mid-2009 and late 2011, “messaging friends declined 12%, searching for new contacts fell 17% and joining a group of Facebook users dropped 19% in the U.S.” Tumblr grew 900% in 2011 and now has 90 million users. Econsultancy ). Mindjumpers ). Mindjumpers ).

Paid Content 100

Paid Content Social Media Social Marketing Statistics 100