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B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report

KoMarketing Associates

Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.

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Mobile Positioning: A Business Must

Webbiquity

Consider these 2012 statistics: • Twitter estimates 55% of users access the site through a mobile device. • 34% of marketers have generated leads using Twitter. Click-through rates on search result ads are higher on mobile, according to a Marin Software study. Still not convinced?

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How Do You Optimize Content For SEO – 7 Tips

B2B Marketing Insights - WE

These 7 tips will help you improve your SEO and reach the top of the search engines. Marketers will tell you that creating high-quality content takes a lot of work and getting page views and shares is difficult. Black hat SEO uses SEO tactics that are not in line with search engine guidelines.

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Report: Blogs Are An Important Part Of The Marketing Mix

Marketing Insider Group

as a PR associate, I know the importance of creating “persons&# behind a business — and blogging is one of the best ways to create personality within a business’s marketing mix. Your statistics back up my thinking! Augmented Reality For B2B Marketing in 2011?" Click here to cancel reply.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

The first step to improving digital marketing results is to understand the emerging trends and best practices. This post, along with 79 Remarkable Social Media Marketing Facts and Statistics for 2012 and 87 More Vital Social Media Marketing Facts and Stats for 2012 previously published here, provide a solid foundation for that understanding.

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5 Steps to achieve Lead Generation ROI

Marketing Insider Group

Reverse-engineer previous tactics that have delivered exactly what your sales peers have asked for. There are plenty of statistical modeling tools that can help you determine which mix of tactics, topics, and partners will deliver a predictable result. Trackbacks & Pingbacks SEO Marketing Secret Revealed Click here to cancel reply.

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44+ Mobile Marketing Statistics for the B2B Internet Marketer

KoMarketing Associates

I suspect part of that reason is the ever growing list of marketing responsibilities are clients have on their plate, satisfying short and long-term marketing goals. These statistics support the reasoning that mobile marketing strategy needs to be considered in 2012 and beyond. In December 2011, 28.5