B2B Industrial Marketing Trends: Recap of the GlobalSpec 2012 Report
KoMarketing Associates
AUGUST 22, 2012
Thirty- five percent of industrial companies are spending more on marketing in 2012 than they did in 2011, but the real shift comes in online marketing budget allocations. According to survey results, more than half (57 percent) of industrial companies are engaged in social media marketing efforts.
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