6 Signs You Need Marketing Automation

Modern Marketing

See how others are using marketing automation, create a customized Request for Proposal (RFP) on the fly, and calculate the ROI of your investment – all in one place. The Eloqua Business Center hosts an RFP builder and ROI calculator.

The Right Way to Think About Your Marketing Software RFP [+Sample]


A 2011 study by the Fournaise Group estimated that 73% of CEOs think marketers can’t demonstrate their impact on the company’s top line , while Jonathan Salem Baskin estimates that CMOs get fired 25% more often than CIOs, and more than twice as frequently as any other colleague in the C-Suite.

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Marketers Do a Bad Job Selecting Marketing Automation Systems

Customer Experience Matrix

19% of buyers do a formal needs assessment and Request for Proposal (RFP). Maybe some are just skipping the RFP, which isn't always needed. I presented my Seven Deadly Sins of Marketing Automation Software Selection during last week’s Webinar with Neolane. (To

Why You Should Attend Forrester’s Technology Sales Enablement Forum 2011

Sales Intelligence View

Sales teams that converse effectively with clients about solving their problems and creating desirable business outcomes can sell higher in the organization, uncover new opportunities, and get ahead of the RFP — yet fewer than 15% of buyer executives tell Forrester that their interactions with vendor salespeople meet their expectations.

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7 B2B Social Media Sins


From our experience, these are the contacts that can turn into an opportunity for a guest blog post or maybe even an RFP. As 2012 approaches, it is clear to see that social media should be a focal point in your B2B marketing plan and strategy.

Top 111 B2B Marketing Posts and 34 Hottest Topics for 2010

B2B Marketing Zone Posts

9 tips for running a more considerate procurement (RFP) process - Confluent Forms , January 14, 2010. 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two - Great B2B Marketing , December 28, 2010. Here it is - the very best posts and the hottest topics for 2010. How do we come up with these - well it’s based on social signals (clicks, views, twitter, delicious and more). So, really, you’ve been voting on this all year long just based on your activity.

“Value” Remains Most Significant Sales Challenge

The ROI Guy

Influencing the RFP specification before it is issued 3. Influence the RFP specification before it is issued 5. Sales still remains challenged to add value during the sales process, and prove the value of proposed solutions to ever more empowered, skeptical and frugal executives, this according to a significant study by Blue-Sky, a UK sales performance consultancy.

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How We Can Help

What Works - What Doesn't

Helped a global IT services provider hone its response to an RFP for a multi-million project. By creating compelling white papers, case studies, blog posts and other content based on an in-depth understanding of your competitive differentiators.

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How to Get a B2B E-Commerce Implementation on the Right Track [Interview]

KoMarketing Associates

These requirements are used to get an internal consensus, determine project viability, and will serve as the basis for an RFP. in 2011 through v4.0 It’s a complex undertaking for a B2B business to set up an e-commerce platform – or even enhance an existing platform.

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CMOs: Wield Powers of Influence to Gain a Seat at the Executive Table


With 70% of tech purchases at the RFP stage by the time the vendor knows about the opportunity, content has become critical to shepherding prospects down the path to purchase. Source: Forrester, Metrics that Matter for B2B Marketers, October 26, 2011.

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What’s In Your Event Tech Stack? Featuring Guru


In 2011, Brinker began producing a yearly map of the global marketing technology landscape. For Empower 2020], we actually did an RFP for an event management firm.

Sales Pipeline Radio, Episode 146: Q&A with Matt Gorniak @mgorniak

Heinz Marketing

So when we first met, I want to say 2011, I think that trade show, we just rolled out the first version of G2 Crowd years ago. For very big projects, it could be part of an RFP process. By Matt Heinz, President of Heinz Marketing. Over three years ago Sales Pipeline Radio , began. We’re live every Thursday at 11:30 a.m. Pacific. The show is thirty minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

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Hiring a SEO Agency? 45+ Experts Tell You What to Look For & Avoid!

Directive Agency

You’re reading this because you’re interested in hiring a top SEO company that can exceed your company’s marketing KPI’s. Look no further, we’ve outlined practical tips and actionable insights for selecting the right search engine optimization company.