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Fostering Innovation: Why You Need It and How to Get More of It

Webbiquity

From the very first automobile to the first mobile phone and the current explosion of AI and its capabilities , innovation is the cornerstone of wealth creation. Don’t dwell on the past, or even too much on the present; look at where you can be, where the market is headed, and your possibilities.

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What vertical networks mean for the future of social media

Sprout Social

This premise is essentially the case for the growing number of vertical networks that are taking off online. Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve.

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How B2B Companies Are Using LinkedIn Marketing Ad Campaigns [Interview]

KoMarketing Associates

The “2016 LinkedIn Ads Benchmark Report” from Bizible found that most B2B software and business service companies (50 percent) consider their LinkedIn marketing strategies to be successful. Additionally, 70 percent have invested in LinkedIn marketing ad campaigns for demand generation purposes.

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The Personal Network Effect Makes Walled Gardens Stronger, But There's Still Hope

Customer Experience Matrix

The first is the “personal network effect” that I’ve described previously. In network terms, you can think of each application as a node with a value of its own and each connection between nodes having a separate additional value. It also makes it tough for customers to break away from their dominant network provider.

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1 Billion Facebook Users in 2012? Not So Fast

Biznology

We reported on it over at Marketing Pilgrim. In 2011 Facebook announced they hit the 800 million mark in September. Large countries don’t see Facebook as their social network of choice – Where could huge growth come from for Facebook? It’s a first mover that is eventually going to run up against its limits.

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The Ultimate Guide to Entrepreneurship

Hubspot

From marketing to accounting to logistics and beyond, entrepreneurs get to oversee the many facets of running a business. recession between 2008 and 2011, it has rebounded and is now back to pre-recession growth rates. First, you’ll need to figure out the kind of business yours will be from a legal point of view. But isn’t easy.

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Why Google Has the Hammer To Make Businesses Use Google Plus

Convince & Convert

I analyzed my Top 6 blog posts for 2011 by total page views, and am re-running them this week as a “greatest hits” compilation. Everyone’s all abuzz and atwitter about Plus, the new social network from a search engine company with which you might be familiar. (Happy Holidays! This is #1. – Jay). A lot of sense.

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