Industrial Marketing Today

OCTOBER 26, 2010

With the cloud of economic uncertainty still hanging over many industries, it is not surprising that B2B marketers are shifting their 2011 budgets more towards lower-cost inbound eMarketing tactics. MarketingSherpa asked more than 900 B2B marketers how they expected their marketing budgets to change for 2011.

Marketing Budget Creation 60

Marketing Budget Creation Marketing Budget Inbound Marketing Tactics 60

ViewPoint

JANUARY 26, 2012

Ruth Stevens is Founder of eMarketing Strategy , a consulting practice that assists companies in building their customer acquisition and retention strategies. According to the Direct Marketing Association’s Power of Direct Marketing study, B-to-B marketers spent $14 billion in 2011 on telephone marketing for lead generation in the U.S.

B to B 120

B to B netFactor Media SEM 120

KoMarketing Associates

APRIL 2, 2012

A recent article from eMarketer highlighted the fact that users spent an average of 3.3 minutes in November 2011 and 4.8 These organizations contributed over 5,000 updates over the past 90 days (November 11, 2011 through March 13, 2012) and 250,000 points of engagement (comments, “pluses”, and shares).

Google 120

Google B2B Marketing Paid Search Agency Search Engine Marketing 120

Marketing Insider Group

JULY 6, 2010

A recent study by GetResponse showed that adding social sharing in an e-mail increased click-through rates by 30%, adding a twitter share option increased response rates by 40% and adding as many as three sharing options increased response rates up 55%. Augmented Reality For B2B Marketing in 2011?" Share your thoughts, post a comment.

Social Media 100

Social Media Media Burn Rate Web 2.0 100

Webbiquity

JANUARY 2, 2013

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. eMarketer ). eMarketer ). eMarketer ). eMarketer ). Most outbound marketing spend is on telemarketing, followed by direct mail and trade shows. eMarketer ). Marketing Charts ). Marketing Charts ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

MLT Creative

DECEMBER 23, 2011

WEEK OF DECEMBER 19-23, 2011 This week in B2B marketing we're sharing interesting blog articles about best practices, and wiser options for promotions for B2B marketers' 2012 plans. MS Office's B2B campaign grows with triggered e-mail. Outstanding open an clickthrough results. MarketingSherpa.

B2B Marketing 40

B2B Marketing Practices B2B Ethics 40

Hubspot

APRIL 6, 2011

Yes, content creation takes time, but most small business owners who first bought into this myth and tried inbound marketing found that the return on their time investment was worth much more than the ROI of traditional, expensive marketing tactics like advertising, trade shows, and direct mail. Consider the example of Tom Humphries.

Inbound Marketing 28

Inbound Marketing Emarketing Trade Show Small Business Marketing 28