Outbrain
SEPTEMBER 23, 2019
In fact, it is very likely that you’re one of the 72% of consumers who would rather interact with brands via multiple channels. What is multi-channel marketing? Multi-channel marketing involves marketing across different platforms in order to have a wider reach of (prospective) customers. Source: Emarsys.
ClickZ
AUGUST 19, 2019
“While multi-touch attribution (MTA) was supposed to end the struggle to prove campaign value, all it has proven is that it’s extremely expensive, time-consuming, and nearly impossible for fast-growing brands deploying significant walled-garden media.”. As of August 2019, Measured remains self-funded and has not taken outside investment.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Content Standard
DECEMBER 9, 2020
The rise and fall of digital marketing channels is happening at lightning speed—and it has been for some time. As a veteran search marketer, I’ll never forget the frenzied speculation around Google+ back in 2011. Sadly, Google+ quickly became known as the social channel used by Googlers … only.
Adobe Experience Cloud Blog
MARCH 6, 2017
In fact, because of these developments, investments in AI startups has risen in recent years—increasing from $145 million in 2011 to $681 million in 2015, according to CB Insights. For example, at Mintigo we use our own Intelligent Customer Engagement to engage prospects with the right message on the right channel at the right time.
Terminus
JANUARY 29, 2020
Challenge : Prior to 2019, Townsend Security was running a very traditional, and successful, inbound marketing machine – but they recognized that segments of their market were not getting hit by their regular efforts.
chiefmartech
APRIL 24, 2018
To appreciate the magnitude of martech’s diversity (and the effort behind this project), the size of the 2018 landscape is equivalent to all of the marketing tech landscapes we assembled from 2011 through 2016 added together : For reference, here are the 2011 , 2012 , 2014 , 2015 , 2016 , and 2017 versions of the landscape.
ATAK Interactive
FEBRUARY 7, 2019
In 2011, 50 percent of IPOs ran NetSuite. Multi-store connections. Multi-warehouse connections. Multichannel integration sits as its own operational hub between NetSuite and your E-commerce channels, synchronizing your data between systems. Aware of its potential, tech IPOs have steadily been adopting NetSuite.
Expert insights. Personalized for you.
38 
Let's personalize your content