ClearVoice

NOVEMBER 2, 2018

Whatever your specialty, we’ve created this handy guide of some of the best marketing conferences and events throughout 2019 to help you strategize your conference schedule. Find the details you need for 20+ top conferences through 2019 all in one place. Best marketing and content marketing conferences through 2019. 30-31, 2019.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Outreach

MAY 16, 2019

So here are the top B2B Sales Challenges in 2019, plus some tips on how to beat any challenge and end the year as MVS (Most Valuable Salesperson). As a result, it requires multiple touch points over different channels (email, phone call, social media, events, etc.) Challenge #1: Much of the buyer journey happens without you.

Ideal Customer Profiles 85

Ideal Customer Profiles B2B Sales Marketing Automation Services B2B 85

ClickZ

FEBRUARY 4, 2021

With 73-80% of consumers surveyed willing to maintain their new shopping habits, ecommerce businesses have an unprecedented opportunity to blend 1P and 3P channels for optimal growth. Growth was driven by an omnichannel approach, with consumers using multiple channels to make purchases.

eCommerce 111

eCommerce Advertising Channels Optimization Multi-Channel 111

Contently

DECEMBER 3, 2020

Multi-touch attribution modeling seems to be the best option, according to the people I spoke with, because it paints the most complete picture. With so many marketing channels available, determining content’s role in revenue is a logical way to keep executives bought-in and budgets flowing. “This is content ROI.”

Lead Ranking 188

Lead Ranking Multi-Touch Attribution Lead Scoring ROI 188

Engagio

NOVEMBER 5, 2018

As new year planning starts, many companies are asking the question, “How can we stand out in front of our audience in 2019?” Since the buying journey is multi-channel and varied, it is important that marketers leverage various channels to reach their buyers.

Video Marketing 54

Video Marketing Planning Multi-Channel Open Rate 54

Marketing Insider Group

AUGUST 30, 2019

In this post, you’ll find out how B2B marketers are planning, executing and budgeting their marketing programs, so you can be sure your strategy falls in line with or zooms ahead of your competition in 2019. The majority of outsourced marketing efforts are executed via retainers, according to the 2019 B2B Marketing Mix Report.

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Engagio

NOVEMBER 5, 2018

As new year planning starts, many companies are asking the question, “How can we stand out in front of our audience in 2019?” Since the buying journey is multi-channel and varied, it is important that marketers leverage various channels to reach their buyers.

Video Marketing 48

Video Marketing Planning Multi-Channel Open Rate 48

Zoominfo

OCTOBER 10, 2019

It’s no surprise to see more and more marketers explore and invest in attribution modeling in 2019 and beyond. By assigning credit to each touchpoint, marketers are able to better assess and optimize the various campaigns and channels they use to engage their target audience. use a multi-touch attribution model.

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Engagio

MAY 14, 2019

In fact, that was the theme this year at SiriusDecisions Summit 2019 – TOGETHER: Achieving High Performance by Aligning the B-to-B Revenue Engine. From team structure and account segmentation to cross-channel execution and measurement, Salesforce uses their ABM programs to engage high-value accounts. Integrated across channels.

Account Based Marketing 54

Account Based Marketing ABM Ideal Customer Profiles Top of Funnel 54

Zoominfo

NOVEMBER 20, 2020

In early 2019, ZoomInfo acquired TellWise. Engage allows reps to move seamlessly between different communication channels – making multi-tasking a breeze. The Transition to Engage. The result? I used to have 5 different tabs open during a call. What is Sales Intelligence?

Zoominfo 221

Zoominfo Work Management Enterprise Management Multi-Channel 221

Webbiquity

DECEMBER 8, 2020

Virtual event software tools generally don’t, however, as hosting complex, multi-day / multi-session events wasn’t what they generally called upon for (until this year). Year founded: 2019. Most live event production platforms have this capability built in. The Company. Funding rounds: Self-Funded. The Inspiration.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Hubspot

APRIL 12, 2019

All of which is to say -- if you're not using marketing automation software in 2019, you might want to reconsider. The 11 Best Marketing Automation Software in 2019. Multi-channel Marketing. HubSpot Marketing Automation. SendinBlue. ActiveCampaign. Prospect.io. InfusionSoft. GetResponse. HubSpot Marketing Automation.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Automation Software 100

Martech

OCTOBER 13, 2023

DOOH is one of the fastest-growing ad channels because of its unique position, or positions, in a customer journey. Marketers are using programmatic DOOH in combination with video, mobile retargeting and other digital channels to drive awareness and product consideration. All these digital features have now come to out-of-home.”

Advertising Agencies 118

Advertising Agencies Paid Search Agency Top of Funnel Multi-Channel 118

KoMarketing Associates

DECEMBER 17, 2019

Merkle recently published its “Customer Engagement Report” for Q4 2019, and statistics showed that 86% of marketers now have a defined budget to execute personalized messaging today. In addition, marketers are using several data points to achieve their customer personalization goals.

Marketing Report 159

Marketing Report Marketing Budget Creation Planning Personalization 159

nDash

FEBRUARY 17, 2019

There are so many marketing conferences to choose from in 2019! Amy Bishop , Cultivative (She’s giving a talk on ‘How to Integrate Social Ads into Your Multi-Channel Strategy’). inOrbit 2019 – March 13-15 – Portorož, Slovenia. DigiMarCon Midwest 2019 – June 20-21 – Chicago, IL.

Conference 94

Conference Planning Content Marketing Content 94

TrustRadius Marketing

JUNE 26, 2019

Today, we awarded the 2019 TrustRadius Top Rated badges for Cross-Channel Campaign Management Software. Oracle Responsys, part of the Oracle Marketing Cloud, is a cross-channel campaign management software. We also leverage the Program feature to create multi-touch campaigns. Here are the winners: Oracle Responsys.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Marketing Automation Services 40

Sprout Social

DECEMBER 19, 2019

In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020. Since their creation in 2016, Instagram Stories have been fast growing, reaching 500 million daily active users by early 2019.

Trends 93

Trends Curation Opinions Paid Search Agency 93

SendX

MAY 24, 2019

moneygrab pic.twitter.com/eXTc4JfKXI — KENYONB.COM (@KENYONBcom) May 15, 2019. Multi-step custom workflow). Email marketing will be part of it and its job will be to work seamlessly with other marketing channels inside Mailchimp. — Mailchimp (@Mailchimp) May 15, 2019. — Codemzy (@codemzy) May 15, 2019.

Pricing 277

Pricing Price Planning Paid Search Agency 277

Hubspot

JANUARY 15, 2019

We wanted to see, in 2019, what tools marketers are using for lead capture, what strategies they are using to optimize their efforts, and what kind of results and conversion rates people are seeing. To ensure you're able to optimize your lead capture strategy in 2019, keep reading. Multi-step forms convert 86% higher.

Lead Capture 75

Lead Capture Lead Scoring Lead Ranking Sales Qualified Leads 75

Trade Press Services

JANUARY 21, 2024

million in 2019 and is projected to rise to 47 million by 2025. The cloud-based tool focuses on the implementation of channels or “workspaces.” These are multi-modal, real-time chat rooms that can integrate with other applications and functions. Use a private Slack channel for individual goal setting and organization.

Enterprise Management 81

Enterprise Management Work Management Multi-Channel Transparency 81

QuanticMind

DECEMBER 20, 2018

If you’re wondering what new digital advertising opportunities to watch in the New Year, here are our Top 9 PPC predictions for 2019. . Since Bing minimized the hassle of importing Google Ads campaigns and maximized the potential to reach target audiences, we can expect that more advertisers will launch Bing PPC campaigns in 2019.

PPC 40

PPC Marketing AI Multi-Channel Funnel Advertising 40

DealSignal

SEPTEMBER 22, 2019

Here are five winning plays that will help you generate leads and drive more MQLs/SQLs in less than 2-4 weeks, contribute to sales pipeline in 1-2 months, and have a positive impact on revenue (depending on your sales cycle) in 3-6 months—all within the horizon of 2019. Is your team prepared to run these winning plays?

Buyer Personas 63

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 63

Martech

SEPTEMBER 22, 2022

Attendance is estimated at 40,000 , a sharp decline on the 171,000 reported in 2019. In 2019, at Salesforce Connections, the CRM giant announced the launch of a CDP within the Salesforce 360 customer platform with Customer 360, its comprehensive product suite. Star guests range from Magic Johnson and Bono to the Red Hot Chili Peppers.

Multi-Channel 91

Multi-Channel Work Management Ideal Customer Profiles CRM 91

6sense

SEPTEMBER 29, 2021

This new round of funding will allow us to expand our product, including transforming the traditional email nurture track into multi-channel next-best-action suggestions that adjust in real-time based on buyers’ behavior. billion of institutional capital. For more information on 6sense and the company’s future plans, visit www.6sense.com.

Account Based Marketing 62

Account Based Marketing ABM Multi-Channel B2B 62

Only B2B

FEBRUARY 23, 2022

Since the invention of the mobile phone, lead generating channels such as websites (through search engines) and social media networks have exploded. In 2019, there were almost 675 million smartphone users. A Multi-Faceted Influencer Marketing Strategy. Furthermore, LinkedIn is the most popular B2B lead generating channel.

Lead Generation 117

Lead Generation Sales Qualified Leads Marketing & Strategy Marketing Strategy 117

Conductor

OCTOBER 1, 2019

At Conductor, our goal is to be the searchlight that illuminates the key insights you need about your customers, content, and organic performance across channels. Manage Every Channel with YouTube Video Tracking. Track how your performance has changed across channels year-over-year. YouTube Video Tracking is now Closed Beta.

Features 40

Features Comparison Multi-Channel Youtube 40

ANNUITAS

MAY 13, 2021

Consider the following critical capabilities for MAP in an enterprise environment: Can it manage non-linear customer journey and multi-faceted contact-level and account-based lead qualification? Can it support the full complexity of an automated, multi-channel, perpetual demand marketing program? billion in 2019.

Enterprise Management 130

Enterprise Management Marketing Automation Services Analysis Work Management 130

Hubspot

MAY 23, 2019

This web chat tool allows your sales or customer service team to work with multiple channels. And it includes other features like localization, file sharing, chat transcripts, and multi-channel messaging. Price: $15/agent/month (Ticket), $29/agent/month (Ticket + Chat), $39/agent/month (All-Inclusive). Looking for more?

Enterprise Management 88

Enterprise Management Tools Work Management Marketing Management 88

Oktopost

APRIL 22, 2019

It’s hard to deny that it is the biggest marketing concern in 2019. digital companies now have a veritable plethora of viable and effective marketing channels available for lead generation. More sophisticated attribution models exist to account for situations like this, where it’s not clear which channel deserves the credit.

Marketing Attribution 101

Marketing Attribution Enterprise Management Work Management Marketing Management 101

Martech

APRIL 20, 2023

Retail media networks (RMNs) are a rapidly growing channel for advertisers. In 2019, The Home Depot’s Retail Media+ (known as RM+) was launched. And, because digital customers are multi-taskers, they aren’t only looking for products available at a Kroger store. RMN revenue in 2022 was estimated at $37.5 This was back in 2018.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Multi-Channel 100

Hubspot

FEBRUARY 15, 2019

Key features of LiveChat include chat transcripts and archives, multi-lingual chat, and report creation. SnapEngage integrates with a variety of CRM databases and chats can be managed from many channels (e.g., This chat software helps you reach prospects through channels like SMS, WhatsApp, and Facebook Messenger. SnapEngage.

Enterprise Management 92

Enterprise Management Marketing Management Software Tools 92

Strategic-IC

NOVEMBER 22, 2023

Both programs employed a multi-channel approach to increase brand awareness and communicate the new value proposition. With extensive experience in B2B tech marketing, he immediately recognized the transformative potential of marketing for BlueBotics, not only for the brand but also for its future growth.

Account Based Marketing 62

Account Based Marketing ABM Paid Search Agency Multi-Channel 62

BenchmarkONE

SEPTEMBER 17, 2020

Consider the numbers: In 2019, the global mobile CRM market grew 11 percent to $15 billion worldwide. Due to the mass introduction of CRM solutions with the cloud, 2019 saw a major increase in mobile adoption of CRM technologies. In 2008, only 12 percent of businesses used a cloud-based CRM, which increased to 87% in 2019. .

Stats 116

Stats CRM Marketing Management Top of Funnel 116

Top Rank Marketing

JULY 21, 2023

B2B Companies Double Down on Personalization B2B decision-makers used an average of 10 distinct interaction channels to evaluate and research suppliers during 2022 — up from 7.5 MarketingCharts B2B marketers say social media drives revenues When it comes to the most effective B2B channels for driving revenue, 60 percent of U.S.

Marketing AI 69

Marketing AI B2B Marketing B2B Thought Leadership B2B 69

Matchcraft

MARCH 28, 2023

The most frequently purchased video advertising is mobile web, with a quarter of media buyers investing over 61% of their digital budget in this channel. This trend is expected to continue, as eMarketer forecasts that over-the-top (OTT) subscribers in Western Europe will increase from 133 million in 2019 to 159 million by 2023.

Advertising Agencies 98

Advertising Agencies Advertisements Advertising Trends 98

Marketing Insider Group

DECEMBER 21, 2020

Executives and higher-ups finally understand the value of a comprehensive, multi-touchpoint digital marketing strategy. Researchers and analysts with eMarketer attribute this to the shift towards content and online events which often need paid promotional channels to reach new audiences. this year as well. Makes sense. Perfected PPCs.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Liveintent

SEPTEMBER 17, 2019

Evaluating new partnership channels can be challenging. That’s why we assembled a panel of some of our fastest-growing direct-to-consumer customers to ask them to share some of the lessons they’ve learned about pursuing new acquisition channels. Our experts weigh in below. Watch the complete webinar below.

Acquisitions 83

Acquisitions Advertising Channels Allocation Peer-to-peer 83