2010 Forrester Marketing Budget Research 
Online Marketing Institute
NOVEMBER 1, 2010
Reviewing this year's survey results I was surprised that, while B2B marketers experimented enthusiastically with social networking sites (Facebook, LinkedIn) and microblogging (Twitter), social media have yet to create budgetary or business impacts on the marketing mix. " in the marketing mix.
The Effective Marketer
MAY 3, 2011
Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. The goal is to make use of cross channel marketing strategies to target the customer at the right moment and influence purchase decisions.
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Online Marketing Institute
NOVEMBER 2, 2009
unemployment rate still near 10%, and uncertain prospects for a quick recovery , marketers need to keep two things in mind. Virtually every b2b buying decision involves some level of research on the web. Get your company listed with b2b-focused social media site FYIndOut.com , and encourage your best customers to contribute reviews.
The Effective Marketer
MAY 9, 2011
The power of marketing automation is the ability to target your marketing database with specific content based on their behavior and stage in the purchasing process. And unless you have someone paying attention to it, you’re likely to lose the opportunity to influence people towards buying your product. United States License.
Marketing Insider Group
OCTOBER 14, 2010
Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy October 14, 2010 16 Subscribe Why Is Search…So…Darn…Hard?!
The ROI Guy
JANUARY 10, 2011
Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Monday, January 10, 2011 Let the Good Times Roll?
The Effective Marketer
MARCH 9, 2010
Sure, our email marketing software has some canned templates but they are very bland. What I Don’t Like: The ‘download’ button with the Forrester logo on top and right next to the image looks a bit out-of-place, maybe it’s just me? Reply Daniel Kuperman says: March 12, 2010 at 7:48 pm I agree, Jodi.
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