Tuula Lehtimäki & Jari Salo & Heidi Hiltula & Mikko Lankinen. Harnessing web 2.0 for business-to-business marketing - Literature review and an empirical perspective from Finland. ISBN:978-951-42-9120-3
Online Marketing Institute
JUNE 4, 2009
means technologies that enable users to easily communicate, and organize, create and share content. Among the examined Finnish industrial firms the utilization of web 2.0 Overall, web 2.0 Asiasanat: Business-to-business marketing, Industrial marketing, Internet, Web 2.0
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