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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Here are some of the best articles and blog posts from last year on tools, techniques and insights related to interactive PR, from best practices in blogger outreach to helpful resources and the latest strategies. Social Media PR: Top 10 Ways Not to Pitch Bloggers by Pierce Mattie Public Relations New York.

PR 100
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B2B Lead Generation Blog: Article: Why Most B2B Websites Fail To Convert Sales Leads

markempa

Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. It was originally a blog post I wrote back in June.

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Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

And there’s a good reason most people dread this project, after all with so many ESP (email service providers) out there, is really a daunting task. Check out part 1 of the “ Taking control of the email vendor selection process &# article and let me know what you think! United States License. United States License.

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B2B Lead Generation Blog: New and Improved Lead Nurturing Article

markempa

« Prediction: Lead generation dashboards will likely be a hot topic | Main | New Lead Nurturing Webinar » New and Improved Lead Nurturing Article My new and improved article on " Lead Nurturing: Ripening The Right Bananas " was republished on RainToday.com. Theres more information about the book at Amazon.com.

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The Opposite of Advertising « The Effective Marketer

The Effective Marketer

What seems to be the opposite thinking of the advertising school became the winning campaign of Banco Hipotecario , a financial services business based in Argentina. Sources for more info on this story are: Creativity Online article, F*ck Smaller. Marketing News article, Marketing Across the Americas (requires login).

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Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

brand mascots are a common tool to promote your product or service. More recently even Twitter mascots have been showing up as a company’s public face. A recent article I read on Harvard Business Review, “ Aflac’s CEO Explains How He Fell For The Duck ” made me think about brand messaging and the use of mascots.

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The Danger of Email Marketing Benchmarks « The Effective Marketer

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.