2008 Demand Generation Email Marketing Salesforce.com 
Customer Experience Matrix
JULY 8, 2009
Summary: Based on Web traffic rankings, new demand generation vendors with low prices are gaining market presence. Last November, after much consideration of alternatives , I settled on Alexa three-month Web traffic rankings as a reasonable way to measure the relative market presence of demand generation vendors.
Customer Experience Matrix
FEBRUARY 4, 2009
But there are plenty of other options, particularly for marketers with limited budgets. Marketo is certainly a fine product, but marketers should still look around before picking it by default. See my 2007 blog entry for some information or buy the Raab Guide to Demand Generation Systems for a detailed review.
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Customer Experience Matrix
APRIL 5, 2009
Demand generation systems are in that second stage. CEO and co-founder Brian Giese had extensive experience in business sales and marketing and with existing demand generation systems when he began developing True Influence two years ago. Giese’s conclusion was that marketers’ overwhelming need is simplicity.
Customer Experience Matrix
JULY 17, 2009
Summary: Right On Interactive's 5Buckets connects lists from external customer management systems with many types of output vendors (email, print, fax, text message, automated voice). It's a low-cost, easy-to-use alternative to more powerful marketing automation systems for companies who don't need other marketing automation features.
Customer Experience Matrix
JULY 10, 2013
sales enablement: systems to share marketing information with sales ( Genius , SalesFusion , LeadFormix , RightOn Interactive , Optify) distributed marketing: systems shared between central marketing organizations and local branches, dealers, distributors, sales agents, etc. That''s theme number three.
Customer Experience Matrix
JULY 30, 2009
Yesterday’s post described one strategy to sell marketing automation to small businesses: provide a specific, turnkey service that requires virtually no skill or effort from the user. If the vendors fail, the business will go to consultants, ad agencies, and other service firms that do the clients’ marketing for them.
Customer Experience Matrix
JANUARY 20, 2009
I guess it’s a safe bet that salespeople jump quickly on leads who are about to purchase and pretty much ignore the others, so this finding strongly reinforces the need for nurturing campaigns that allow marketers to keep in contact with leads who are not yet ready to buy. I doubt they would have ranked highly had they been included.
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