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SEM Mystery: The Case of the Missing Leads

Webbiquity

Originally published on the WebMarketCentral blog in December 2008. I tried running the numbers by campaign, by CTR, by landing page—everything seemed random. Tags: Search Engine Marketing CTR Google AdWords ROI SEM. It was 5:00 on a sultry, simmering Friday afternoon when she walked into the office. Post on Google Buzz.

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Social Media with Email Marketing – is it the Super Combo?

Industrial Marketing Today

I’ve read several articles about the impending death of email marketing because of the steady decline in open and click-through rates (CTR). This long time staple has become the Rodney “No Respect&# Dangerfield of B2B and industrial marketing. Are those predictions a little premature? Copyright © 2010 Tiecas, Inc. of Tiecas, Inc.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

Google Reveals CTR Average by Industry by Shimon Sandler This post uses Google data to show the average conversion rates for a few different industries. tags: online advertising ROI, PPC costs, Web 2.0 tags: online advertising ROI, PPC costs, Web 2.0 tags: online advertising ROI, PPC costs, Web 2.0

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Looking Back at 300: Top 10 Posts

WebMarketCentral

. #10: The 8 Layers of a B2B Web Marketing Plan , October 8, 2008 The most recent post to make this list presents B2B marketing as a series of concentric layers, with SEO at the core then moving outward from highly measurable online direct response tactics to broader brand advertising. #9:

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

The way to do this practically is to borrow a technique from social media and use tagging. Group them into personas related to the tagged characteristics. Write your messaging to the personas and build your lists based on the tags. Ideally, you also want a way to import the tags already available on user profiles.

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7 Ways to Adjust Your SEO Strategy in Uncertain Times

Single Grain

Whether or not your organic traffic has dipped, optimizing your meta tags can be a quick and easy way to bring more visitors to your page — as you can see in the following examples. Updating meta tags is a great way to get the best possible value out of your existing content, but it’s not the only strategy available to you.

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Looking Back at 400: Top 10 Posts

WebMarketCentral

10: Best of 2007: Website Design , February 4, 2008 Reviews of articles and tools on website design, including a couple of pieces from the brilliant and frequently cited Stoney deGeyter. Social Tagging Sites, Part 4: B2B Traffic Building , May 15, 2007 Original research on the quantitative impact of social bookmarking on b2b site traffic.