The Effective Marketer

MAY 10, 2010

In 2008, revenues were up to $16.6 Amos credits this increase mostly due to the branding initiatives related to the duck, an amazing feat for any brand mascot. link] 2 days ago Virtual Events win marketers over low costs, but are attendees really paying attention? The first Aflac duck debuted in 2000. The company reported $9.7

Planning 100

Planning Work Management Marketing Automation Services Marketing Management 100

Online Marketing Institute

OCTOBER 31, 2010

But I tried to offer some hope during a May presentation in Shanghai to the Worldcom Public Relations Group , the world’s leading network of independently owned public relations firms: My 7 Best Practices for Social Media Tool Adoption: Understand your assessment context before you begin. The flash crash.

Social Media 40

Social Media Lead Ranking B2B Thought Leadership Lead Scoring 40

Convince & Convert

AUGUST 18, 2010

It's time that social media understood that they are under the umbrella of PR, and need to learn the underlying foundation of public relations in order to become part of an integrated strategy. Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective.

PR 160

PR Social Media Paid Content Media 160

Convince & Convert

FEBRUARY 11, 2010

In an interview with PC Pro, mobile Mozilla’s vice president Jay Sullivan explained , “Anyone who knows JavaScript and HTML can develop a great app without having to learn a specific mobile platform,&# cutting costs and greatly simplifying the process. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 113

Social Media Media Webinar Metrics Paid Search Agency 113

Convince & Convert

MAY 12, 2010

For small business, the costs of social involvement are dwafted by the potential benefit, yet the psychology of stubbornness remains. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And that’s just it. You Just Might Like It Sam I Am. All rights reserved.

Paid Search Agency 121

Paid Search Agency Advertising Agencies CAN-SPAM PR 121

Convince & Convert

SEPTEMBER 21, 2010

As Charlene Li said recently, social media trades media cost for labor cost. When you show them the costs, they begin to understand it’s marketing, but then they wonder why pay you to do it when a 14-year old in their parent’s basement can do it? There’s been a bit of news about it recently.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

JUNE 17, 2010

But at what cost? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I look at it a little differently. Sure, you can get a ton of followers by doing all the right things ( Mack Collier has a great post here about how he got to 20,000 followers ). All rights reserved.

Twitter 125

Twitter Paid Content Paid Search Agency PR 125

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

SEPTEMBER 14, 2010

You can’t sell ideas, and unless companies of all sizes can figure out how to assign real or at least believable revenue or cost reductions to social media, this entire movement is going to flame out in 18 months. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 123

Social Media Work Management Marketing Management Media 123

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Content Marketing Institute

NOVEMBER 19, 2017

Think of the book as a constantly evolving encyclopedia of content marketing, social media, influencer, and public relations options. The story of how he used content marketing to rescue his failing swimming pool installation business in 2008 has been told in countless blog posts, keynote speeches, and articles.

Enterprise Management 109

Enterprise Management Content Marketing Work Management Marketing Management 109

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And of course, how many followers will become customers. All rights reserved.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Buzz Marketing for Technology

JULY 22, 2008

July 11th, 2008. I made a public promise on this week’s telechat with Dan Roam , author of The Back of the Napkin: Solving Problems and Selling Ideas with Pictures. says: July 11th, 2008 at 5:25 pm. says: July 11th, 2008 at 10:02 pm. says: July 12th, 2008 at 2:12 am. says: July 12th, 2008 at 9:30 am.

Work Management 100

Work Management RSS Marketing Management Advertising Agencies 100

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Maybe it has to do with the size of the item or big ticket item (cost). How can you find them?

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

FAQ 137

FAQ Top of Funnel Paid Search Agency Social Media 137

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options.

Social Media 115

Social Media Media Webinar Metrics Marketing & Strategy 115

Online Marketing Institute

NOVEMBER 8, 2010

Costs Cost per target – targets can be free (organic traffic, internal lists) or paid (from advertising, purchased lists). Cost per prospect – given only a certain percentage of targets become prospects, what is the true cost you are paying for a prospect. Oct, 2010 at 9:39 am A comment and a question.

Startups 40

Startups B2B Marketing B2B Planning 40

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As a leader, I prefer to have as many listening posts as possible in regard to my organization and those I serve and hope to serve. All rights reserved.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. To your point there’s pressure to recoup the investment cost and prove to the Street that the geniuses who did this deal were exactly that, geniuses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 136

Paid Content Facebook Paid Search Agency Advertising Agencies 136

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Tickets are going fast , Social Media Success Summit.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Webbiquity

SEPTEMBER 10, 2012

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Elyse DeVries. Emily Gonzales. EmilysHere. Gina Trapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Elyse DeVries. Emily Gonzales. EmilysHere. Gina Trapani.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well. Pricing: Your pricing is incorrect.

Social Media 155

Social Media Media Paid Content Work Management 155

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Pricing is quite reasonable for RowFeeder. Im Jay Baer. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Work Management 119

Convince & Convert

SEPTEMBER 20, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Please note that Jay’s post only covers a snapshot of the findings. Please note that Jay’s post only covers a snapshot of the findings. All rights reserved.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

AUGUST 31, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Online Marketing Institute

JANUARY 4, 2011

Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes. Building up outposts is something I still struggle finding value in – as that’s at the opportunity cost of working on your own properties. Here’s a quick example.

Tactics 40

Tactics PR Planning Buzz 40

Convince & Convert

SEPTEMBER 1, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 120

Social Media Media Paid Search Agency Advertising Agencies 120

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 128

Social Media Media Paid Search Agency Webinar Metrics 128

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

Paid Search Agency 136

Paid Search Agency Content Social Media PR 136

Convince & Convert

MARCH 9, 2010

But that still costs money. With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts? All rights reserved.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

MARCH 18, 2010

Though I'd also argue that it can be done at such low cost vs. mass media that brands should be willing to get busy and figure out meaning at the same time, and not use measurement challenges as reasons not to engage.) August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119