Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

AUGUST 19, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Convince & Convert

APRIL 28, 2010

I like your “monitor and respond to all&# thought — this is more of a public relations model than a marketing model, especially if we dispense with the concept of “impressions&# in favor of “contacts.&# Maybe it has to do with the size of the item or big ticket item (cost). How can you find them?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

So regardless of how you use Twitter, you need to factor into the equation the cost of lost followers, and a need to continue to acquire new followers. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. And of course, how many followers will become customers. All rights reserved.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. With customer service & public relations becoming blurred thanks to Social Media, it's a great detriment to ignore the movement.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

MAY 11, 2010

Consider the cost comparison of communicating the kind of messages, and the useful information that we can freely distribute now through the internet tools available versus the older media sources and their cost structures? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

FAQ 139

FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

AUGUST 11, 2010

We looked at criteria like size (under 100,000 people), college town, good schools, access to health care, cost of living, etc. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The Science of Cities We used the online filtering tool Find Your Spot to narrow down our relocation options.

Social Media 116

Social Media Media Webinar Metrics Marketing & Strategy 116

Convince & Convert

JULY 28, 2010

Total cost of this incredibly helpful marketing effort is very low, and Mike even offsets that by including ads from sponsors! August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. The portable size and map make it perfectly logical to bring Mike’s Dining Guide with you when out on the town in Banff.

Social Media 151

Social Media Media Webinar Metrics Marketing & Strategy 151

Convince & Convert

JULY 14, 2010

With the low/no cost of entry, it does cost time – your time. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. As a leader, I prefer to have as many listening posts as possible in regard to my organization and those I serve and hope to serve. All rights reserved.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 8, 2010

MySpace answered in July, 2008 – almost a full year later. To your point there’s pressure to recoup the investment cost and prove to the Street that the geniuses who did this deal were exactly that, geniuses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Paid Content 138

Paid Content Facebook Paid Search Agency Advertising Agencies 138

Convince & Convert

SEPTEMBER 20, 2010

so if last decade consumers trusted google organic results and arguably ppc positions, then this decade they will place greater value on their increasing reliance of social recommendation via their social circles. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. power to the people ?

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

MARCH 22, 2010

link] [link] Jen Grant You're Invited to the Socialpalooza [link] by @jaybaer (who in my opinion is worth 10x more than the cost here #justsayin) [link] Skip Bensley RT @jaybaer: Wow. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Tickets are going fast , Social Media Success Summit.

Paid Search Agency 108

Paid Search Agency Webinar Metrics Social Media Advertising Agencies 108

Webbiquity

SEPTEMBER 10, 2012

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Elyse DeVries. Emily Gonzales. EmilysHere. Lee Anne Orange.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Webbiquity

SEPTEMBER 10, 2012

LeadLife is designed to increase qualified leads while shortening sales cycles and decreasing the cost of sales. Before joining Cisco in 1998, Jeanette helped launch push-technology pioneer PointCast, and worked at public relations agency Copithorne & Bellows. Elyse DeVries. Emily Gonzales. EmilysHere. Lee Anne Orange.

Enterprise Management 100

Enterprise Management Work Management Twitter Marketing Management 100

Convince & Convert

FEBRUARY 9, 2010

world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies – a decline of 20% since a similar analysis in 2008. It's that sometime during the last few years, we've started to consider lying acceptable and that's been done at the cost of decreased trust.

Social Media 119

Social Media Webinar Metrics Media Paid Search Agency 119

Convince & Convert

SEPTEMBER 21, 2010

Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Certainly on the cost side, with the multiple licenses, it came out far better, and the UI seemed a lot more intuitive as well. Historical data seemed more robust as well. Pricing: Your pricing is incorrect.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

AUGUST 31, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

Convince & Convert

AUGUST 26, 2010

One keyword and up to 500 posts (Twitter or Facebook mentions) per month is free, making it a potential zero cost solution for very small businesses. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Pricing is quite reasonable for RowFeeder. Im Jay Baer. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

SEPTEMBER 1, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

Convince & Convert

JULY 22, 2010

Building Long Term Relationships While it’s true that the web has made building individual relationships cheaper and easier than it used to be, this doesn’t mean that businesses can necessarily expect to build deep connections with their entire customer base; in many cases, this is neither feasible nor cost effective.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

MARCH 9, 2010

But that still costs money. With niche publications/sites you're often reaching the “core&# group of users who are more passionate and often influence the larger group. link] [link] HMA Public Relations RT @jaybaer: Are You Taking Social Media Shortcuts? link] [link] Deana Goldasich Brilliant post!

Social Media 135

Social Media Media Webinar Metrics Marketing & Strategy 135

Convince & Convert

APRIL 8, 2010

The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class. The cost of textbooks and the bulk of carrying a laptop could be replaced by an iPad, without too much lost in the utility of actually having a computer in class.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

MARCH 18, 2010

Though I'd also argue that it can be done at such low cost vs. mass media that brands should be willing to get busy and figure out meaning at the same time, and not use measurement challenges as reasons not to engage.) August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Convince & Convert

JUNE 15, 2010

Total cost? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I uploaded a list of approximately 2,000 subscribers to my email newsletter (you’re a subscriber, right?) and was able to track down more than 1,000 on Twitter, and 500 on Facebook. Zero dollars, and about 30 minutes.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

JULY 8, 2010

link] Anonymous Between email marketing and social media, I think business marketers pay more attention to email marketing for its convenience, low-cost and far reaching targets, and there are many email marketing services. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. All rights reserved.

Social Media 167

Social Media Facebook Paid Content Marketing Websites 167

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. All rights reserved.

Facebook 167

Facebook Marketing Websites Paid Content Social Media 167

Convince & Convert

SEPTEMBER 20, 2010

Relevant experience always matters, as does specific industry knowledge, followed by creativity, a sense of a “safe choice” based on an agency’s reputation within the PR industry and, of course, actual public relations skill. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

SEPTEMBER 2, 2010

The fact that you’re in public relations? The fact that you’re in public relations, but grow prize winning roses? August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. Hence, the ROI of social media. link] Marjorie Clayman pssh. All rights reserved.

Social Media 155

Social Media Media Webinar Metrics Marketing & Strategy 155

Convince & Convert

AUGUST 25, 2010

What I’m curious to know is how they leverage the cost of someone who spends 3 hours there using the network and only buys a cup of coffee. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. But then, I guess they’ve considered this. All rights reserved.

Paid Content 145

Paid Content Facebook Paid Search Agency Advertising Agencies 145

Convince & Convert

APRIL 7, 2010

Not bad considering the haircut only costs $15.00. Not bad considering the haircut only costs $15.00. Not bad considering the haircut only costs $15.00. When I checkin to your business, I just put your business top-of-mind to how many people… and at what cost to you? Yet another testimonial for them.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

MARCH 2, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. can i have my time back for reading the fourth? All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

SEPTEMBER 23, 2010

It wasn’t feasible for AOL to do so itself, as the personnel cost would have been extraordinary. Here we have a new paradigm that focuses at last on relevant, personalized communications AND costs almost nothing, and yet people are still apoplectic about it taking a lot of time? It’s hard. Really hard. All rights reserved.

Social Media 149

Social Media Media Paid Content Webinar Metrics 149

Convince & Convert

APRIL 27, 2010

And, historically I have often cited US Airways as an example of a company that I would avoid at all costs (quite literally, I would be willing to pay more to fly any other airline because of how terrible my experiences have been). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 133

Social Media Media Webinar Metrics Marketing & Strategy 133

Convince & Convert

SEPTEMBER 20, 2010

While, yes, the metrics on direct sales impact aren't there yet (and in my opinion, I don't know that we can ever realistically parse out the impact of individual marketing channels on sales #s), thats not really a reason to ignore what is likely one of the lowest-cost/most effective ways to increase customer loyalty & retention.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

Consider: low-cost item ($1) providing high-impact in a new, LARGE and un-tapped market (weddings). Low cost item (tough economy) for a large market segment (weddings) with high impact on customers (value perception). August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. I see testimonials, etc.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120