Tue.Apr 26, 2011

Finding the balance between personal and professional on Twitter

grow - Practical Marketing Solutions

I had the pleasure of being a guest at the Bliss PR Agency in New York City this week and the staff loaded me up with questions. Here was a particularly interesting one: What is the proper balance between personal and professional outreach on Twitter?

Change Is Coming To B2B Marketing. Are You Ready?

B2B Marketing Insider

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity.

Class 87

Trending Sources

Five Myths of Lead Management

ANNUITAS

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Over the last 12 months, marketing and sales dialogue increasingly has focused on how marketers can better engage with the more empowered B2B buyer and what they need to do in order to leverage the B2B buyer relationship. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management.

Stop Advertising and Give Them Content! [The Numbers Prove It]

Digital B2B Marketing

We all want to get more than we give, it is simply human nature. We don’t overpay at Walmart out of the goodness of our hearts. Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. I could launch from here into the value of developing personas to ensure advertising is delivering value. And it is true, understanding your audience is critical.

5 Key Aspects of Accurate Marketing Automation System Software Pricing

Simplify your software evaluation process with this free Marketing Automation Systems software pricing guide! Don't let price confusion keep you from selecting the best Marketing Automation software for your organization's needs. Download your free guide today!

More Trending

Why B2Bs are busily building online communities

EMagine B2B Blog

No, they’re not as glitzy as their B2C cousins, and certainly nowhere near as big. But B2B online communities have an important difference: they get real work done for the vendor that hosts them. That’s because they’re built on a model of professional collaboration, whereas B2C communities tend to be about information dissemination and “shop [.]. B2B Web Strategy Social Media

B2C 10

April's Top Marketing Tools | Marketri

Marketri

A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing

Modern B2B Marketing

1,600 SXSW Speakers, Three Twitter Lists

Modern Marketing

by Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine. In fact, way more – 1,600 if you’re looking for a number. Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter. (Who Who are the 9% who aren’t, and how’d they get selected to present?) . Today we’re pleased to share with you all the active speakers in three Twitter lists.

Effective B2B Marketing Content That Will Lead to Sales Growth

Effective marketing content leads to increased sales productivity, more revenue, greater marketing effectiveness and stronger alignment between marketing and sales.

Why the Mean Is Killing Marketing Data Analysis [Excel Tips]

Hubspot

If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in Excel.

Facebook Deals Unveiled, Goes Head-on with Groupon

Hubspot

It is no secret that Facebook wants to own all parts of the social Web. Quickly following Facebook's announcement of its new Send Button, The New York Times broke an embargo about Facebook's next step in world domination, Facebook Deals.