Tue.Apr 26, 2011

Change Is Coming To B2B Marketing. Are You Ready?

Marketing Insider Group

Imagine for a moment that you could identify precisely the effectiveness of your marketing activities. You are able to tell exactly how well you have delivered on business results in the form of revenue, customer retention or higher brand equity.

B2B 89

Five Myths of Lead Management

ANNUITAS

Lead management continues to be a hot topic in the world of B2B marketing as we turn the corner and head into the second half of 2010. Over the last 12 months, marketing and sales dialogue increasingly has focused on how marketers can better engage with the more empowered B2B buyer and what they need to do in order to leverage the B2B buyer relationship. As a leader in lead management process development, our firm has seen a lot of confusion in the market about what constitutes lead management.

Trending Sources

Stop Advertising and Give Them Content! [The Numbers Prove It]

Digital B2B Marketing

We all want to get more than we give, it is simply human nature. We don’t overpay at Walmart out of the goodness of our hearts. Likewise, we don’t pay attention to advertising that doesn’t give us something of value in return , either discounts, entertainment or information. I could launch from here into the value of developing personas to ensure advertising is delivering value. And it is true, understanding your audience is critical.

MakesBridge Offers Powerful Features to Small Business Marketers

Customer Experience Matrix

Summary: MakesBridge offers a full set of marketing automation features with some special strengths that will appeal especially to small companies. I’ve written quite a bit recently about marketing systems for very small businesses – a category I’ve tentatively labeled “micro-business” and pegged at under $5 million revenue. This group of marketers has different needs from even slightly larger companies.

Increase Marketing ROI 10X and Prove It

See how a marketing team demonstrated 10X ROI and increased sales by 35% with marketing automation.

More Trending

Boost Email Relevancy With Dynamic Content

Industrial Marketing Today

Email marketing has been a staple of industrial marketing for a long time. However, many of these marketers are now experiencing declining open and click through rates. With all the buzz about social media, blogs and RSS feeds, are email marketing and eNewsletters dead? Not so fast! IMO, they are and will continue to be very useful provided your content is relevant. That’s the standard advice you are likely to get from most marketing consultants.

A New Class is in Session: 7 Lessons Professors are not Teaching about B2B Marketing

Modern B2B Marketing

1,600 SXSW Speakers, Three Twitter Lists

Modern Marketing

by Andrew Moravick | Tweet this. Pop quiz: How many speakers presented at SXSW Interactive? Answer: More than you’d imagine. In fact, way more – 1,600 if you’re looking for a number. Remarkably (but unsurprisingly) 91% of SXSWi speakers are active on Twitter. (Who Who are the 9% who aren’t, and how’d they get selected to present?) . Today we’re pleased to share with you all the active speakers in three Twitter lists.

Why the Mean Is Killing Marketing Data Analysis [Excel Tips]

Hubspot

If you're an inbound marketer, chances are you have lots of data to analyze and you base your most important decisions on quantitative measures. In this blog series, I discuss some the most useful tools and tricks for analyzing your data in Excel.

2017 CMO Survey

The 2017 CMO Survey can provide you with the latest insights into marketplace dynamics, spending, and trends.

Facebook Deals Unveiled, Goes Head-on with Groupon

Hubspot

It is no secret that Facebook wants to own all parts of the social Web. Quickly following Facebook's announcement of its new Send Button, The New York Times broke an embargo about Facebook's next step in world domination, Facebook Deals.