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Marketing Automation: What it is and How to Use it to Drive B2B Sales

Lead Forensics

They have become masters at using marketing automation and their digital strategies continue to grow in sophistication. Amazon continues to be a leading light in this field, showing how marketing automation can help turn a company into a slick selling machine. What is marketing automation?

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How to Turn Your Followers Into Clients

Sharpspring

If you’ve been running social media marketing campaigns, you may be obsessed with gaining followers. For social media marketers, the follower count is a key metric. But are those followers the type who will move down your marketing funnel? We’ve all been conditioned to see a drop in followers as a bad sign.

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8 Best Welcome Emails and How to Implement Them

Vision6

Check out our guide on how to tranform your welcome emails into an extremely influential and profitable marketing tactic. Welcome emails are an essential component of your email marketing strategy. By segmenting the list, you can use conditional content to tailor your email to their interests, preferences, or demographics.

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23 Stunning Sales Promotion Examples To Crush Your Sales

Optinmonster

Whether you’re a small business or a large corporation, sales promotions can help you achieve your marketing goals. Sales Promotion Definition: Sales promotion is a short-term marketing strategy that aims to stimulate sales and increase consumer demand for a product or service. This can increase sales in the short term.

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Your BIG Simple Guide to Content Planning in 2019

DivvyHQ

And we enlisted four of the brightest thinkers in content marketing to deconstruct these big ideas with Mr. Acunzo. A (BIG) Simple Content Marketing Plan for 2019. Let the big ideas below help guide you to a simpler and more effective content marketing plan in the new year. We named it The BIG Simple. THIS IS CRITICAL*.

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35 Best Lead Generation Software & Tools for Targeted Leads

Optinmonster

And just like any tough job, lead generation requires the right tools–even for professional marketers. Email Marketing : Nurture those leads with campaigns to keep them engaged with your brand. Here’s a table of contents to help you navigate through this post: On-Page Lead Generation & Email Marketing. Sales Tools.

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Social Pros 11 – Vanessa Sain-Dieguez, Hilton Hotels

Convince & Convert

Eric : But back to the task at hand here in terms of Facebook and Instagram. There’s a sense that social media is actually mitigating negative word of mouth for these large customer service organizations. Jay : It’s true. Your entrepreneurial spirit extends to packing boxes. Jay : I know. That is truly fantastic.