Martech

JANUARY 22, 2024

Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. Clients benefit more when the agency thoroughly grasps their organization’s sales goals. This leads to a more strategic campaign optimization throughout the buyer funnel.

Ideal Customer Profiles 106

Ideal Customer Profiles Paid Search Agency Advertising Agencies Ad Agencies 106

Metadata

SEPTEMBER 22, 2021

A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). Are Facebook ads a waste of money for B2B? Facebook).

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

A lot of B2B marketers wonder if spending marketing dollars on Facebook is worth it. I already covered finding your perfect B2B Facebook target audience pretty extensively, but targeting is, in fact, one of the biggest hang-ups when it comes to driving return on ad spend (ROAS). Are Facebook ads a waste of money for B2B? Facebook).

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

JANUARY 18, 2023

Rather than putting ads on a hamster wheel and letting them run forever, put stop-loss measures in place and use auto-pause rules to ensure you’re reducing inefficient spend. Here’s how to prepare for the impending budget cuts: Find the bloat Do an audit of your spending and find the “bloat,” or inefficient spend.

Webinar Metrics 52

Webinar Metrics Cost per Lead Ad Building Media 52

PathFactory

DECEMBER 17, 2018

And Netflix makes it oh-so-easy to easily spend hours consuming. What if a prospect is bingeing on your content, spending several minutes consuming an eBook for example, but they haven’t done enough separate activities cumulatively to be flagged as an MQL? We consistently end up way ahead of our Marketing-driven SQO goals.

Lead Ranking 45

Lead Ranking Top of Funnel Marketing Qualified Leads MQL 45

Exo B2B

APRIL 5, 2018

We could be more specific and talk about personas… MQL: Marketing qualified lead: the prospect on which it is justified to spend money and resources to maintain it and lead it in its purchasing cycle. SQL/SQO: Sales Qualified Lead-Opportunity: The SAL has reached the “closing” stage. Prospects: Who are our targets?

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Product MQL 40

PathFactory

JUNE 16, 2023

At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. It looked something like this: TOFU content for pre-MQL MOFU content for MQL-SQL BOFU content for SQO This was a relatively simple approach, but it worked. blog posts, tutorials, e-books, etc.).

Lead Nurturing 59

Lead Nurturing Marketing Qualified Leads Lead Ranking B2B Marketing 59