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Why agencies need to work closely with client RevOps teams

Martech

Setting up your agency partner for success from the beginning yields efficient spend and improved outcomes for business objectives. Clients benefit more when the agency thoroughly grasps their organization’s sales goals. This leads to a more strategic campaign optimization throughout the buyer funnel.

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How To Enable B2B Content Bingeing

PathFactory

And Netflix makes it oh-so-easy to easily spend hours consuming. As marketers, our collective definition of the marketing qualified lead (MQL) is an important one. On the flip side, say they mindlessly clicked on a few things but didn’t actually spend any meaningful time with any one piece of content, yet MQLd anyway?

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Production-Marketing-Sales: Alignment 4.0

Exo B2B

We could be more specific and talk about personas… MQL: Marketing qualified lead: the prospect on which it is justified to spend money and resources to maintain it and lead it in its purchasing cycle. SAL/SAO: Sales Accepted Lead-opportunity: A “mature” MQL to be taken care of by someone from sales.

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Next-Level Lead Nurture Building Manual for B2B Marketers

PathFactory

At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. It looked something like this: TOFU content for pre-MQL MOFU content for MQL-SQL BOFU content for SQO This was a relatively simple approach, but it worked.

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Next-Level Nurture Building Manual for B2B Marketers

PathFactory

At PathFactory, we initially structured our nurture programs around funnel stage, creating specific content for MQLs, SQLs and SQOs. It looked something like this: TOFU content for pre-MQL. MOFU content for MQL-SQL. BOFU content for SQO. This was a relatively simple approach, but it worked.

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Making Sense of Marketing Acronyms: Part 1

Bluetext

ROAS (Return on Advertising Spend) Your ROAS can be described like this. MQL (Marketing Qualified Lead) A lead that your marketing team has deemed likely to convert into a customer based on their engagement with your marketing efforts. CPL (Cost Per Lead) The cost of finding your next potentially viable lead.

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The Marketing Revenue Accountability Roadmap

Ledger Bennett

As much as this notion of Sales and Marketing Alignment has been pushed, accept it as demand era thinking that at best creates a scenario yielding little more than efficient, contextualized MQL hand-offs, and Marketing still left haggling for revenue attribution. RevEx is expenditure directly related to Revenue.