article thumbnail

Matching Social Media to Your Needs and Resources

Customer Experience Matrix

Here are some ways to match social media to your business objectives and resources. I’ll be giving a Webinar on March 23 ( register here ) with Neolane about cross channel marketing. Highlighting these shows that social networks, Twitter, message boards and Wikis are appropriate options.

article thumbnail

How to Cultivate a Data-Driven Marketing Team

Hubspot

So they administer brief, multiple choice surveys of our audience placed on various thank-you pages for our non-software related marketing offers such as educational ebooks and webinars. This survey simply asks respondents to select what HubSpot does.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Intranet Blog :: E-mail fatigue

Buzz Marketing for Technology

Also helping overcome e-mail fatigue at leading organizations are effective policies on e-mail use and the use of social media such as wikis and blogs. Social media. If managed properly, the use of social media tools such as blogs and wikis can reduce e-mail volumes by as much as 30%. Internal Communications.

article thumbnail

The Bamboo Project Blog

Buzz Marketing for Technology

Talent Management, and Employee Engagement (a PDF file) that finds: 52% of organizations that adopt blogs, wikis, and social networking tools (among others) achieved best-in-class performance levels compared to 5% for those that didnâ??t. " Throwing up a wiki or a blog and hoping for the best isnt going to cut it.

Web 2.0 100
article thumbnail

20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Generate webinar registrations. Again, you can “advertise&# upcoming webinars in your sidebar. Also, as with white papers, write up a short summary of the webinar in a preview post linked to the signup form. Again, this doesn’t produce leads directly, but it gives you more “at bats&# with your audience.

ROI 100
article thumbnail

Live Blog: How to Make Collaboration Cook

Paul Gillin

At BASF Chemical, a $100 million European chemical supplier with 109,000 employees, the goals were three fold: Encourage networking, share knowledge and improve collaboration across the far-flung organization, said Dr. CheeChin Liew (right, @twiliew ), Enterprise Community Manager. “You want people inviting others to join the community.”

article thumbnail

The Ultimate Glossary: 120 Social Media Marketing Terms Explained

Hubspot

Avatar - An avatar is an image or username that represents a person online within forums and social networks. BackType - BackType is a social media analytics company that helps companies measure their social engagement. Comments are a primary form of two-way communication on the social web. Blip.TV - Blip.TV