Smashmouth Marketing

5 Thoughts About Sales 2.0 Conference Opening Remarks

Smashmouth Marketing

Conference lead off speaker was Polly Sumner of Salesforce.com. This morning's Sales 2.0 Although she spoke about Tools, her real message wasn't about tools as much as it was about use, and ways of working.

ActiveConversion Product Review: Demand Gen Intelligence

Smashmouth Marketing

They are partners with Google, Jigsaw, VerticalResponse, and Salesforce.com.

Trending Sources

Lead Generation Tips: Business Card Data Entry For Free | Dreamforce Special

Smashmouth Marketing

A week later, they get a spreadsheet with all the data -- perfect for importing into Outlook, Salesforce.com or other CRM systems. How many business cards do you have laying around in one of the current states? On your desktop in a pile 2. Wrapped in a rubber band 3. In a ziplock bag 4.

Demand Gen's State of The Union Address - If Obama Were a Marketing/Sales Exec

Smashmouth Marketing

A client of mine, very successful selling to software developers at the enterprise level, got a surprise order last year from a device manufacturer and realized its tools were just as applicable to an iPhone software developer and a medical device manufacturer as it was to a Salesforce.com developer.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

Both have the ability to do email marketing, website tracking, instant web visitor notification, visitor session replay, and have salesforce.com integration.

Sales 2.0 Panelist Anneke Seley Talks about Social Media

Smashmouth Marketing

As mentioned in my book, salesforce.com discovered this in 2003 when the company started a concerted effort to sell to large companies and traditional demand generation marketing wasn’t reaching target accounts. This Thursday is the Sales 2.0

Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

Karen Sheehey - interlinkONE Gary Skidmore - Harte Hanks Jeff Solomon - Leads360 Paul Staelin - Birst Jim Steele - salesforce.com Drew Stevens – Drew Stevens Ruth P. The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. The list is vast and full of some fantastic peers of mine, and you can only choose 3.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing, and Thai food.

Funnelhollic Craig Rosenberg on B2B Lead Generation in a Down Economy

Smashmouth Marketing

For instance, NetSuite deciding to get MORE aggressive now and try to take on Salesforce.com. I was with Craig Rosenberg in SFO a couple weeks ago and were having a hot discussion on the economy, marketing and Thai food.

NetProspex Product Review: Powerhouse for Lead Lists

Smashmouth Marketing

Users can search on meta-data of specific attributes at companies such as what software system their organization is using, for instance Salesforce.com, NetSuite or Oracle. As many of you would expect, Green Leads consumes prospect lists at a rate that far exceeds most outbound marketing efforts. With over 30 clients running their appointment setting programs through us, having volumes of accurate contact names is essential to our business.

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. annekeseley : " sales 2.0 is not the answer. It is a question."

Top 20 Tweets from Sales 2.0 Conference

Smashmouth Marketing

damphoux : Brett Queener, salesforce.com - Sales 2.0 The following are what I thought were the top 20 take home tweets from the Sales 2.0 conference. Ok, 22 of them, but they are all worthy. Thanks to all that contributed, there were hundreds of tweets each day of the conference and it became all the buzz. Even to the point on the second day where a whole panel discussion was dominated by twitter talk. annekeseley : " sales 2.0 is not the answer. It is a question." sales20.

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0

10 Tips For Tweeting A Live Conference - Sales 2.0 March 4,5

Smashmouth Marketing

offer, One Click Meetings for Salesforce.com , one of them can back me up and tweet in my place. Back in the fall I attended Selling Power 's Sales 2.0 conference. It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). This time with a twist. Selling Power's publisher and Sales 2.0

Breaking: Salesforce.com Announces the Marketing Cloud. So What is It?

Modern Marketing

The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. Digital Marketing b2b marketing Buddy Media CMO Eloqua Marc Benioff marketing automation Marketing Cloud Radian6 salesforce.com social marketing cloud social media marketing

Marketo’s Take on Salesforce.com’s ExactTarget Acquisition

Modern B2B Marketing

Author: Phil Fernandez Today, Salesforce.com announced plans to buy ExactTarget. As recently as this year, salesforce.com’s own customers have rated Marketo as the best marketing solution , continuing a five-year streak of similar affirmation from the salesforce.com customer base.

Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM

Tomorrow People

Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition.

CRM 34

The Pond Just Got More Crowded: Google, Salesforce.com and Sequoia Invest in HubSpot

Customer Experience Matrix

Summary: HubSpot announced a $32 million investment yesterday by Sequoia Partners, Google and Salesforce.com. Salesforce.com and Google announced their long-anticipated entry into the marketing automation industry, in the baby-step form of investments in HubSpot.

Salesforce.com Webinar Invitation Gets It Right

The Point

There are many things that work well in the Webinar invitation below from Salesforce.com, but one of my favorite elements is the smallest: the link at the top left corner that reads: “View on a PDA.” Click and you’re linked to a hosted, plain text, narrow-column version of the same message. In a [.].

Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?

Customer Experience Matrix

Salesforce.com yesterday announced the launch of Site.com , an enterprise-class Web site management system. The news didn’t seem to get much attention, perhaps because Salesforce.com itself pretty much buried it. But Salesforce.com VP of Product Management Anshu Sharma did post a detailed explanation of the rationale on a Salesforce.com blog. That’s the first Salesforce.com reference I can find to a “digital marketing platform”.

Sites 22

Dreamforce 2011: Salesforce.com Will Leave Marketing Automation Alone. But Revenue Performance Management Might Be Another Story.

Customer Experience Matrix

I spent most of this week at Salesforce.com ’s Dreamforce conference. So I wouldn’t be surprised to see Salesforce encourage third party developers to build marketing automation systems using Salesforce's Force.com and Heroku platforms and Database.com database, or to see them encourage existing vendors to migrate to the Salesforce.com infrastructure. salesforce.com dreamforce revenue performance management enterprise software b2b marketing automation

Intuit / Salesforce.com Alliance Is No April Fool's Joke

Customer Experience Matrix

Am I the only one who missed the April 1 announcement of a strategic alliance between Salesforce.com and Intuit ? Given our industry's endless nattering about whether Salesforce.com will move into marketing automation, this should have attracted more attention (or, at least, enough attention that I would hear about it sooner than I did). Intuit has more than 4 million customers, compared with 90,000 for Salesforce.com. billion for Salesforce.com vs. $16.5

Is Salesforce.com a Player in Marketing Automation Software?

Webbiquity

Salesforce.com is the cloud computing darling of customer relationship management (CRM) software. So, where does Salesforce.com stand as a marketing automation solution? Up front, Salesforce.com will garner appeal because the marketing app is bundled with the Sales Cloud 2 product.

Nine Winning Digital Marketing Strategies From The B2B World

Webbiquity

Marketing Strategy Mobile Marketing Social Media Marketing Video Marketing B2B digital marketing strategies b2b video marketing Cheryl Joy Cisco Crazy Egg GE Gigamon Juniper Networks MailChimp Mark DiCristina Microsoft National Geographic Salesforce.com Time Warner Cable Business Class

Cable 68

Review: An Admin’s Take on Salesforce.com Spring ’14

Fathom

’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com The word on the street is ‘salesforce1!’

Why Change Management Comes into Play in B2B Marketing

ANNUITAS

This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. I revisited a recent ANNUITAS eBook, Change Management – Staying Relevant, Productive and Sane in the Changing Landscape of Demand Generation, co-produced with Mathew Sweezey from Salesforce.com and pulled out two big barriers to change: Lack of Leadership: Change needs to come from the top, and be demonstrated by example. There’s no better time to be a B2B marketer – we know that.

Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment

Fathom

We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. We use many sales and marketing tools to increase the productivity of our team.

Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation

Customer Experience Matrix

So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Yes, Salesforce.com gets to leverage those partners’ efforts, saving its own funds for other, more strategic investments.

Eloqua 106

Content Selling: How Sales Can Better Leverage Marketing Content

The Point

Recently I had the opportunity to sit down with Daniel Chalef, CEO of KnowledgeTree , developers of an intriguing new solution, built for both Salesforce.com and mobile (iOS), that enables sales teams to instantly find, surface, and present the ideal content in any selling situation.

Sales 99

Salesforce.com and Oracle Buy Social Marketing Systems: Not the End of Marketing As We Know It

Customer Experience Matrix

Salesforce.com yesterday announced agreement to buy social media publishing vendor Buddy Media for $689 million, thereby adding another big fluffy piece to its “marketing cloud”. Just for symmetry, it’s worth pointing out that Salesforce.com acquired its own social monitoring system, Radian6 , in March 2011. Salesforce.com is another story. But Salesforce.com could close those gaps by gradually extending its existing products.

A Marketing Automation Evangelist and Change Management

ANNUITAS

Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS.

Open Lounge: Day One Inspires at Dreamforce

Sales Intelligence View

Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideview

Dreamforce 2011: Salesforce.com Talks Platforms #DF11

Modern Marketing

by Jesse Noyes | Tweet this This is the moment most of the people that flock to Dreamforce each year can’t wait for: salesforce.com’s CEO and Chairman Marc Benioff ‘s keynote addresses. Salesforce.com announced that Heroku for the Enterprise packages were now available.

20 Experts, 1 Awesome Resource: The Social Media ProBook

Modern Marketing

by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.

Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate

Customer Experience Matrix

I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com Here are my observations. The big news was for geeks. The main theme of the conference was Salesforce1, a new set of technologies that make it vastly easier to deliver and integrate mobile versions of Salesforce-based applications.

Salesforce “State of Marketing” Report: Better Happy Than Good

The Point

Salesforce has released their “ 2016 State of Marketing Report ”, a massive 70-page tome and the result of surveying nearly 4,000 marketing executives worldwide.

Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater

The Point

In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns.

Industrial Email Marketing for Manufacturers, Distributors and Engineering Companies

Industrial Marketing Today

Here are some stats from the 2016 State of Marketing Report from Salesforce.com. Industrial email marketing is alive and well in 2017 despite what you may heard or read to the contrary. To quote Mark Twain with a slight modification, “The reports of my its death have been greatly exaggerated.”

8 Key Business Takeaways From Yahoo! CEO Marissa Mayer

Modern Marketing

Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco.

The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing

Modern B2B Marketing

More than 40K attend this software technology conference, and many expect to hear each year from Marc Benioff, CEO and chairman of salesforce.com. But the PR team exponentially multiplied the incident’s value to salesforce.com. Social media is how salesforce.com made everything happen.

Press 25