Tips to Manage the Marketer's Personalisation Dilemma

Modern Marketing

Which one your reader sees depends on the company’s SIC code. Small touches like these increase response rates at the cost of a moderate increase in resource. Personalisation isn’t all-or-nothing. Between mass appeal and one-to-one customisation, there’s a profitable middle way. To personalise or not? No question: for almost all one-to-one communication, you should personalise. But there are differences in degree.

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5 Simple Ways to Write Better Emails

Act-On

She could have cut the paragraphs that begin with, “Pam, It (sic) was a really great article” and “Now I’m sure.”. That very focused and simple request often gets a response. Research from Boomerang actually proves that sales emails written at a 3 rd -grade-reading level get the highest response rate. You saw how a personalized subject line can lift open and click-through rates. I bet they get pretty awful response rates.

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List Buying: 3 reasons why this tactic can be deadly for marketers

B2B Lead Generation

Flood a certain ZIP or SIC code with a cleverly designed message. Downside #2: The response rate will be nil. It must offer, in response to that engagement, something she’ll value. Ultimately, when emails end up in spam and phone calls end up in voicemail or, worse yet, in a dial tone, conversion and close rates tank, resulting in an unhappy sales team. Tweet Editor’s Note: Buy, build or both?

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5 B2B data trends

Biznology

Compared to the days when we had only compiled data from firms such as D&B and response lists from trade magazines, we now have many more sources and options. Once the internal data is merged and CASS certified, it then is frequently sent out to data compilers for enhancement with such data elements as the SIC and/or NAICS code, firm size by employees and revenue, plus other key descriptive elements. The new world of B2B data!

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4 Elements that drive B2B direct marketing results

Biznology

First, start with companies by industry (4-digit SIC or 6-digit NAICS code) and number of employees by standard ranges (i.e. Secondly, determine the job functions and titles of the likely individuals who would be involved and/or responsible for making the purchase decision. B2B contact level data decays at a surprisingly high rate , so insure the source is accurate by testing a sample of 100 if the list vendor will provide it. Do You Know the Basics?

High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. Go beyond the high-level demographics of SIC/NAICS codes and company size.

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Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

The lead management automation market, about which I blogged previously , continues to attract new players at a rapid rate. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc. VisitorTrack is the only product in the market which blends full profiles of the Companies Visiting (name, address, phone, SIC description.)