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Alterian Pushes Into Social Media Management with Techrigy Acquisition

Customer Experience Matrix

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. Others are sure to follow.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

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5 eCommerce Trends to Watch in 2022

Conductor

The skyrocketing level of competition means enterprise leaders must embrace emerging and current eCommerce trends in 2022 to grab their share of an ever-growing market. Data sourced from the Conductor platform shows the term “eCommerce analytics” has an average of 720 monthly searches. trillion in 2020.

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Mega-List of Features in Marketing Automation (That You Won’t Find in CRM)

Adobe Experience Cloud Blog

by Jon Miller A common question I hear from marketers is “I already have a CRM system (e.g. salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Many CRM systems have a module for marketing. Architecture of Marketing Automation versus CRM. Marketing Automation.

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How to Develop a Social Media Strategy For Businesses in 2024?

SocialPilot

Social media is a channel that opens up an ocean of opportunity for businesses. You have to create an effective strategy to make social media platforms successfully work for your business. Here are some simple and straightforward tips for an impeccable social media strategy for your business.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. Yesterday, Demandbase announced a new software suite to help marketers harvest passive traffic visiting Web sites. The technology appears useful at both ends of this spectrum.

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The ultimate guide to social recruiting

Sprout Social

In order to attract top talent, social recruiting strategies are pivotal. The job market is shifting. As a generation of digital natives enter the workforce and Millennials transition into leadership positions, social media will continue to be an important source for employers sourcing new talent. 71% of U.S.