Remove view
article thumbnail

ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database

Customer Experience Matrix

B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. The two products will be combined in what ReachForce calls the “Connected Marketing Data Hub”. See my post from last October for more on SetLogik.)

article thumbnail

B2B Email List Guide: Buy, Rent or Build Your List

Digital B2B Marketing

Potential providers: ReadyContacts or ReachForce. Share your view in the comments below or with me on Twitter ( @wittlake ). For a relatively broad custom built list that is telemarketing verified, expect to pay at least $5 per name. List builds with very specific target criteria can quickly exceed $20 per name. A Note of Caution.

Buy 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

I've Discovered a New Class of System: the Customer Data Platform. Causata Is An Example.

Customer Experience Matrix

I’ve recently written about some of them, including Reachforce/SetLogik and Lattice Engines. number of Web page view in past 24 hours) and model scores. Those are something new. By now, you’re probably wondering if I’ll ever get around to actually naming the vendors I have in mind.

article thumbnail

Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

Both views are right; however, focusing together on answering a few questions (below) and finding alignment on these when planning lead generation efforts, will ensure the success of finding the right leads that fit the ideal client profile (ICP) and have the needed insight that will indicate the sales readiness of the leads.

article thumbnail

3 Marketing Technology Hurdles in 2019 and How to Avoid Them

SmartBug Media

With a fully connected stack, your data will seamlessly work through various technologies, giving you a holistic view of your contributions to funnel growth and, ultimately, end-to-end reporting that helps show marketing’s ROI. Aim to improve data quality. There is no avoiding it; your data is going stale at a rapid rate.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

When you integrate the two, you immediately have access to a 360-degree view of your customer, your relationship with that customer, and can drastically improve the effectiveness and efficiency of your internal processes. The 360-Degree View. 360-degree views are epic. Data guides the experience. ROI is pretty great.

article thumbnail

Why Complete Marketing Automation is a 'Suite' Deal

GreenRope

When you integrate the two, you immediately have access to a 360-degree view of your customer, your relationship with that customer, and can drastically improve the effectiveness and efficiency of your internal processes. The 360-Degree View. 360-degree views are epic. Data guides the experience. ROI is pretty great.