ViewPoint

JANUARY 4, 2018

For example: “The average cost per lead across all the companies surveyed is almost $200 ($198.44).Admittedly, Look at this data from an actual PoinClear teleprospecting client: One source of leads was PointClear—we sent them only qualified leads and nurtured leads—at an average cost of $1,357.25.

Cost per Lead 204

Cost per Lead Cost PointClear Sales Qualified Leads 204

ViewPoint

OCTOBER 16, 2014

I just finished the survey questions for CSO Insights'' 2015 Sales Performance Optimization Study. Now I know that PointClear will be counted as one among the many thousands of companies contributing to overall sales knowledge trends for 2015.

Customer Surveys 120

Customer Surveys PointClear Optimization B2B Sales 120

ViewPoint

JANUARY 10, 2018

One analysis documented the following: “The average cost per lead across all the companies surveyed is almost $200 ($198.44). PointClear associates see this in action every hour of every day. One point I made in that blog is that it is ludicrous to generalize about how much B2B leads should cost.

Sales Qualified Leads 207

Sales Qualified Leads Cost per Lead Lead Ranking Lead Scoring 207

ViewPoint

JULY 18, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. One company wanted to find out just that so they surveyed their 1,500 B2B salespeople. A recent survey of companies revealed that this function continues to broaden and expand in its responsibilities. Can Fewer Leads Mean More Sales?

B2B Sales 120

B2B Sales PointClear Effectiveness BtoB 120

ViewPoint

MAY 2, 2013

Sales Sphere features relevant blog articles from PointClear''s online B2B sales circles. Keep your sales team motivated including offering performance bonuses, encouraging good-natured competition and providing valuable support, according to the entrepreneurs surveyed in this article. Via OpenView Blog.

B2B Sales 120

B2B Sales PointClear Business B2B 120

ViewPoint

MAY 9, 2013

The Marketing Sphere represents recent good reads from our digital circles about B2B marketing selected by PointClear colleagues. Generating more leads still tops the list of B2B marketing challenges, but reaching a target audience is on the rise, according to a BtoB survey. 5 Compelling Reasons To Launch B2B Mobile Landing Pages Now.

PointClear 120

PointClear B2B Marketing BtoB B2B 120

ViewPoint

OCTOBER 20, 2011

Lauren’s article is based on her survey of marketing automation users that sought—knowing what they know now—the questions they would ask vendors if they were going back and buying their software all over again. Before continuing, I want to mention that PointClear is a strong advocate of marketing automation solutions.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation PointClear Automation 120