SnapApp

MAY 12, 2015

By now, you’ve probably heard some insane success stories about quizzes and assessments that have gone viral. You may not be The Gray Lady, or even the viral media powerhouse of the day, but you can borrow their tactics to get unprecedented results in your B2B marketing. And we’ve all taken a Buzzfeed quiz (or fifty), right?

Top of Funnel 59

Top of Funnel Work Management Marketing Automation Services Marketing Management 59

SnapApp

OCTOBER 8, 2012

Here's how we broke it down on what and what not to do as well as anecdotes of what to avoid: Who, What & How - The First Step is Critical: Taking the time to develop a complete persona for your target audience, will make later steps a lot easier.

Webinar Metrics 48

Webinar Metrics Demand POS Blast Campaigns 48

Hubspot

AUGUST 3, 2010

Ilya has spent the past decade running marketing for software vendors including SolidWorks, Interactive Supercomputing (acquired by Microsoft) and Cilk Arts (acquired by Intel). Nail down the key messaging on user personas and product positioning; this is the foundation of all your marketing efforts, content, prioritization.

Planning 28

Planning Marketing Plans Work Management Marketing Management 28

Brandpoint

NOVEMBER 28, 2018

A content strategy will help you understand your audience personas, keywords to target, what topics and types of content to create, the platforms where you’ll publish content and how to measure performance. The slightest mistake can turn into a viral post that could be damaging to your brand.

Paid Content 118

Paid Content Lead Ranking PR Media 118

Webbiquity

AUGUST 9, 2016

Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor. Pricing: contact the vendor. Showcase reviews: Social Media Today, Viral Blog. Showcase reviews: ViralBlog. 6) Little Bird. Google Review Count: 11,100. 7) GroupHigh. 8) Crowdfire.

Marketing Automation Services 100

Marketing Automation Services Budget Programs Marketing Budget Enterprise Management 100

SalesIntel

MAY 3, 2022

75% of potential buyers rely on thought leadership to shortlist vendors, and 70% trust information on LinkedIn as much as the WSJ. There’s more to TikTok than the substantial captive audience and the opportunity to go viral. This platform helps you: Contour your brand’s persona. LinkedIn brings 80% of B2B marketing leads.

Enterprise Management 52

Enterprise Management Work Management Marketing Management B2B Marketing 52

KEO Marketing

JANUARY 27, 2015

Emphasis on Engaging Content—and How Personas Can Help. Creating engaging content will become increasingly important, and personas will be a helpful tool in guiding that creative process. One of the best ways to do this is to develop customer/prospect personas. Social listening is a great tool for this.

Paid Content 48

Paid Content Inbound Marketing B2B Marketing Work Management 48

Convince & Convert

JULY 27, 2012

Eric: For suggested vendors it says, “You can do this for free without a vendor.” ” A lot of the others, there vendors listed and software providers. Then something absolutely calamitous happens to the, which gets highly transmitted and quite viral, and they take a hit and it takes some time to recover.

Lead Ranking 115

Lead Ranking Enterprise Management Lead Scoring Work Management 115

Hubspot

SEPTEMBER 7, 2015

They talk about things like how to get a branded entertainment video to go viral or how to reach consumers across different channels to increase the odds of a purchase decision -- but these two considerations are not always relevant to people in B2B marketing. Developing buyer personas is helpful to this process.

B2B Marketing 28

B2B Marketing B2B Thought Leadership Content Marketing B2B 28

Convince & Convert

JUNE 21, 2012

I think the thing that struck me as particularly worthwhile talking about today was the deal with Radian6 / Salesforce and Twitter to give them real time firehose access to the Twitter tweets API , which as far as I know Twitter has never done that, has never given an individual vendor access at that level. Jay : Yeah, anywhere.

Work Management 119

Work Management Marketing Management Stats Social Media 119

Hubspot

NOVEMBER 7, 2023

That person shares some of their struggles, future plans, and that they recently went viral on TikTok. These learnings can then be applied to your personas and top-of-funnel marketing activity. Before evaluating CRM vendors, ask yourself these questions: Why are we investing in CRM? Marriott is making more use of his CRM.

CRM 70

CRM Sales Management Work Management Marketing Management 70

B2B Marketing Zone Posts

AUGUST 3, 2010

Dig Deep with B2B Buyer Personas - The Content Factor , July 6, 2010 Every B2B marketer I talk to is on board with the concept of user personas to guide their web content strategy. Do you have a buyer persona? But that’s content for another blog post. What did I get? But it’s not enough to provide distinctive value.

Ning 40

Ning Paid Content Facebook Sales Management 40

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Branding also applies to how the company communicates online with customers, personality, and culture.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Buyer personas A representation of your target customer based on data. A persona informs you what a customer is motivated by, what their hesitations may be, and what they may be thinking and/or doing as they consider their options. Branding also applies to how the company communicates online with customers, personality, and culture.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84

Online Marketing Institute

JUNE 22, 2009

We’ve been working with the company and its CMO… Read more… Stan Woods | April 29th, 2009 | one comment Web personas and Mind Maps Like most good digital agencies, we’ve been exploring web personas for a while and we’ve found them to be a critical aid to great site design. The answer of course is 57.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

LEADership

AUGUST 20, 2013

The buyer is looking for vendor comparison data, competitor pricing charts, product/service features Vs. benefit matrixes, and other holistic market intelligence. IDENTIFY BUYER PERSONAS AND BUYER BEHAVIOURS. What must we do differently now to feed the research hunger of the B2B buyer? It’s not about YOU. It’s about THEM.

Lead Generation 40

Lead Generation Search Marketing Lead Ranking Lead Scoring 40