Oktopost

DECEMBER 4, 2023

As LinkedIn is the largest professional networking program, with 80% of its users participating in their organization’s decision-making process , it’s unsurprising that sales teams are utilizing this platform to find high-quality, likely-to-convert leads that are boosting their conversion rates. Jump ahead: What is LinkedIn Sales Navigator?

Ideal Customer Profiles 69

Ideal Customer Profiles Linkedin Top of Funnel Lead Scoring 69

Metadata

OCTOBER 19, 2022

20+ hours of unique content. 3 Key Marketing OS Product Announcements. We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. Learning what’s working, what doesn’t, and what’s shaping the future of B2B marketing from the best is what DEMAND is about.”. 2nd annual. 30+ speakers.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Marketing Insider Group

MAY 12, 2010

In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Why is this important? This is a foundational activity.

Lead Generation 100

Lead Generation Sales Management Lead Ranking ROI 100

ClearVoice

MAY 23, 2019

The response rate for every platform and form of outreach is equally dismal. But here’s the thing: If you’re only on social media to rant, argue or enjoy the latest memes, why are you attempting to keep professional pages up, or stay in professional groups? 10 no-nos for professional networking on social media.

Social Media 18

Social Media Media Peer-to-peer Tagging 18

Webbiquity

MAY 3, 2016

When evaluating the results of marketing and PR efforts, it’s vital to consider two perspectives: what is the trend of results (e.g., Showcase reviews: RazorSocial (Social Media Tools), Kissmetrics Blog, PR Daily, Comms Axis. Also useful for content curation, content planning, social media monitoring, and infuencer outreach.

Paid Content 100

Paid Content Advertising Benchmark Tools Best Practices 100

Inbox Insight

NOVEMBER 26, 2018

60% of marketers create at least one piece of content each day ( eMarketer ). You may be creating killer B2B content but without the right distribution channels to scale up your efforts and reach the right audience, at the right time – who’s going to see it? Advertising. Email marketing. Get reading!

Demand Generation Agencies 56

Demand Generation Agencies Demand Generation Top of Funnel Paid Content 56

Golden Spiral

JANUARY 7, 2021

of marketers say the primary goal of virtual events is to generate a pipeline. 68% of event marketers reported a hybrid solution that can manage both virtual and in-person events will play a key role in 2020 and 2021 strategies. Well over 4,000 paid their registration and joined in the fun, events, and teaching sessions.

Co-Registration 62

Co-Registration Trade Show Conference Webcast 62