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Paid Social Media for B2B: Strategies that Get Results

Oktopost

There are few things in a B2B marketer’s toolkit that can deliver as much ROI as paid social media marketing. With over 750 million professionals currently using LinkedIn , it’s easy to see how success on major social media platforms can lead to a goldmine of opportunity at your fingertips.

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How to Turn Your Channels into Data-Driven Machines

Inbox Insight

Intent data can be used to drive B2B marketing efforts through a multi- or omni-channel strategy, giving you invaluable insight into what prospects are about to do next. Not only should marketers be capturing intent data across every channel, but they should be applying insight to make these channels convert seamlessly.

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

For social marketers, this is the most exciting time of the year. Because coming up with a social media marketing plan means making some big decisions well before the new year gets into full swing. And after all, the social landscape took quite a few twists and turns in 2018. Welcome to planning season!

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Tapping into Consumer Needs to Build a Modern-Day Content Strategy: An Interview with Alyssa Santoli of Vitamix

Brandpoint

Alyssa Santoli is the Manager of PR and social media at Vitamix and has over 10 years experience in social and digital marketing. She has brought insight from many different industries to her current role at Vitamix, including social and content marketing experience from her time spent in the finance industry.

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How to craft successful go-to-market (GTM) strategies for startups

Tomorrow People

What’s the right go-to-market (GTM) approach for a startup and how do you go about creating one? Some of the reasons for this are straightforward—like a lack of funding or market research. However, this is a mistake, as startups and mature companies have very different goals and priorities. What is a go-to-market (GTM) strategy?

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How to Build the Ultimate B2C MarTech Stack

QuanticMind

You probably use a variety of technologies and online tools to improve your sales and marketing. So it’s no surprise that only 9 percent of companies have a complete, fully utilized MarTech stack (according to an Ascend2 report ). So start by defining your business’ sales and marketing problems. Analyze your Current Stack.

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How to Find the Best PPC Consultant Services

Directive Agency

If you’re looking to hire the best PPC consultant services for your company, there are many options to choose from. In this comprehensive guide, you’ll learn everything you need to know to ensure you choose the right PPC consulting services for you and your company. What are PPC Consultant Services?

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