Paid Content Paid Social Agency Profiling ROAS 
SmartBug Media
SEPTEMBER 9, 2022
Paid media and inbound marketing are often considered at odds or even opposite approaches to marketing. In fact, no intelligent inbound marketing plan is truly complete without the right paid media ad strategy. What Is Paid Media Advertising? Paid Media versus Free Media.
Hubspot
AUGUST 8, 2019
Marketers, can we be honest with each other for a second? On a scale of 1-10, how much do you really understand the world of paid advertising? Despite the fact that 45% of small businesses use paid ads , pay-per-click is still a concept that eludes many of us. When done right, PPC can earn you quality leads.
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Martech
NOVEMBER 22, 2023
While many companies believe broader advertising coverage will increase revenue, this often leads to poor quality of leads. A year ago, our agency fell into this trap and, as a result, got very few qualified contacts at a much higher cost than usual. During high-traffic times, you can try paid social advertising.
Metadata
APRIL 4, 2023
said every B2B marketer in 2023. The problem with B2B marketing right now According to The Economist, the economy is headed for a downturn, not a crisis , but don’t tell that to Silicon Valley Bank. In fact, nearly 30% of major advertisers said they’re cutting their ad budgets in 2023. Let’s turn that around.
Single Grain
JUNE 21, 2023
As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. adults are on LinkedIn.
Martech
MAY 30, 2023
It’s a new paradigm in 2023, supported by research. The question is how can marketers personalize campaigns at scale? To answer this, here’s a look at some how well-known companies are successfully using a range of different marketing personalization software solutions. No personalization, no leads.
Single Grain
MAY 11, 2023
Can you believe that it’s been nearly three decades since the first online ad graced us with its presence? In 1994 , the very first banner ad appeared on a previous iteration of today’s tech site, Wired. It marked the dawn of a new era of digital marketing that would transform the world into the digital landscape we know today.
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