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Using Content To Create That Zero Moment Of Truth

Marketing Insider Group

The proposal was, “Hey, give me half of that money. When we were effective at content marketing as a business trying to reach other business people, we were effective when we were reaching them as people. percent bounce rate. Don’t do that for the next campaign.

P2P 100
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Taking Your Brand from “We know who they are” to “We know what they do”

LEADership

The B2B mindset has traditionally been different, but it’s changing now with the increasing emphasis on B2P (business to people) or H2H (human to human) or P2P (person to person), or whichever acronym catches your fancy. To say that competition for mindshare is tough in the digital world is an understatement.

Insiders

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Once a unicorn, always a unicorn: Flock Freight’s Bob Wolfley on disruptive innovation, creativity and social careers

Sprout Social

We tried reaching out to those investigative journalists, but most were under contract with shows—many of which were a little more conservative and didn’t approve of the amount of cursing proposed in our campaign scripts. But, we couldn’t cut the cursing out. At the end of the day, we’re people talking to people.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

You watched a whole proposal here and you were like okay … I think when you saw you said, Okay, all that’s for free?” That’s why we wanted to and insisted on, we wanted to listen to how you actually pitch and propose because no one else is going to do that like you. P2P Interview with Byron Ramos.

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Yours In Marketing Episode 1 – ft. Joel Klettke

Directive Agency

You watched a whole proposal here and you were like okay … I think when you saw you said, Okay, all that’s for free?” That’s why we wanted to and insisted on, we wanted to listen to how you actually pitch and propose because no one else is going to do that like you. P2P Interview with Byron Ramos.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

When I proposed PPI as the solution to ineffective knowledge use, however, my boss said he was doubtful that, if they werent willing to take the time to attend the firms courses or computer-based training on the use of knowledge resources, employees were just as unlikely to make time for PPI.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

It's P2P and ONLY “personal&# brands exist in my Twitter stream. Usually once a week I will see something on twitter that gets into an article I write or leads me to a new resource or piece of research I can include in my next proposal. For that matter, you and I are brands. This seems very strange to me.

Twitter 147